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6thJuly2009
June Tips of the Week
No CommentsWas it ever sunny? As London resorts to its customary gloom I hope to lighten the mood with June’s tips of the week!
“If you are building a website for which you wish to receive traffic from natural search, drill down to a niche or even specific product. It is highly unlikely you will rank well in the SERPs for “uk online bookshop” but you could do for “patricia cornwell books”. Register a domain name with the target keywords in it, such as patriciacornwellbooks.com, carry out extensive onpage and offpage SEO, and hey presto you could be ranked on page one in Google for the term!
Google’s famed Keyword Tool will help you find search terms to target.
Jason BakerHead of Agency Account Management and Publisher Development
“When you register or renew a domain name, do it for as many years as possible. Whereas .uks are restricted to two years by the registry Nominet, .coms and other TLDs can be registered for ten years.
Aside from not having to renew the domain name on a regular basis, a longer registration period has other advantages. Search engines like Google and ISPs like Hotmail are or will start looking at how long a domain name has been registered for and factor it into determining if the owner is more likely to be dubious or not.
Spammers often only acquire a domain name for a year or two and then move onto using other domains, while ethical website owners are more likely to register a domain name for a longer period of time.”
Katie HarrodAccount Director
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28thApril2009
I am writing to you from the A4U Expo in Amsterdam which, as you would expect, is going swimmingly. Rather foolishly I have forgotten my camera lead so I will give you a full report with pictures later this week. In the meantime though, here are April’s Tips of the Week.
“Publishers should consider creating a PDF information pack and case studies demonstrating the results they have generated for advertisers. These can be provided to your CJ Account Manager and advertisers to enable them to learn more about how you operate and develop a closer working relationship.
You can see some case studies on the CJ website here.
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1stApril2009
Happy April Fool’s Day. So far nothing has happened to me but I remain on guard. Below are the CJ Tips of the month but before I start I thought I would give you some tips for today.
Lock your computer (this is the most important of all), keep your phone with you at all times, repeatedly check your back for notes, look under your desk for any food stuffs which may have been taped there (this sounds weird but I speak from experience – the offender not the offended). Oh I could go on forever. Above all trust noone. Not even your best friend. Not even your close colleagues.
Anyway – here are the CJ tips of the month for March.
“Using hotlinks to log straight into affiliate networks can save considerable time. The hotlink for Commission Junction is this one. USERNAME needs to be replaced with your login email address and PASSWORD with your… errr… password. It can be used by both publishers and advertisers.
Another example is this hotlink URL for Valueclick Media’s lead generation arm.
You can save the URLs to your browser favorites, although I would recommend you do not do this if your computer is accessible to others.”
James Lamb Read the rest of this entry » -
2ndMarch2009
Here are tips of the week for February. I hope that you enjoy
“If you haven’t done so already, set up a blog to support your affiliate marketing efforts. Blogs can increase organic search listings, attract more customers and enhance brand awareness. The most user-friendly one is Wordpress – we use it for this blog.
Create a ‘blog schedule’ to keep your blog updated with regular news, trends and product information.”
Emmanuel OgidanAccount Director
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12thFebruary2009
In case you missed any of them, here are January’s tips of the week consolidated for you. I am not quite sure why I only seem to have 3, maybe something to do with the new year. Anyway – here they are.
Brezo Sanchez-Ocana – Account Executive
Search engines such as Google penalise websites with affiliate links in both their natural and paid listings. Some publishers cloak affiliate links. There are a range of methods for doing this, using Javascript, PHP and htaccess (the latter two are the best). You can read more about the various techniques here and here.
"Advertisers: an effective way to get more exposure for your brand, generate increased sales, and encourage publishers to engage with you is to launch a competition in which publishers are asked to place a banner or text link to your website on one of their homepages. They have to email you a screenshot of the advert and the page URL. After a certain period of time, you will randomly select a winner from the entrants.
Many publishers will keep the link to your site after the competition has ended, and because they have emailed you, you can communicate with them to drive more sales for your business and enable them to earn more commissions."
Katie Harrod
Account Director
