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5thJanuary2009
New Behavioural Targeting Solution
Author: Mike Soper; Filed under: ValueClick News; Tagged as: Behavioural Targeting, Technology, ValueClick, ValueClick MediaNo CommentsAs part of ValueClick we have lots of information about the whole online mix. I work in the ValueClick Media business which is the display advertising arm of ValueClick and I wanted to tell you about a new product we have launched – a unique behavioural targeting solution, Precision Profiles™.
Imagine combining a huge critical mass of consumer online experiences with the most advanced behavioural targeting technology. Then, add the ability to target precise interest segments across our ad network……..
If I’ve confused you, let me explain a little bit more in plain English: We anonymously place users into segments based on their actions and likelihood to click or convert in the future. When a user shows signs of being in the market for something that you want to advertise, we will show them your ad. With the market flooded with behavioural targeting solutions, this may not sound exciting, but I can assure you it is different: Read the rest of this entry »
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Dipa Shah
Account Director
