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20thMay2009
As many of you know from following Hannah’s posts, this year CJ attended and presented at the A4U Expo in Amsterdam. As well as being one of the attendees and ’stand hands’ I was also lucky enough to present a session with David Harding from Argos on a very topical subject – “Managing Success in a Downturn”. You can find a copy of the presentation here but I thought it would be helpful for those that didn’t attend if I provided a quick recap of it.
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21stOctober2008
For the second year running Commission Junction was a sponsor for the a4U Expo held on the 14th and 15th of October at the ExCel centre in London.
What struck me instantly about the event was just how much it had grown in one year. I have run many events in the past and was really impressed by how well executed and organised everything was. I know how hard Claire and Matt worked and it all paid off in the end
We managed to have about 20 or so staff taking it in turns to attend over the two days and we were all kept very busy on our stand.
"Advertisers: an effective way to get more exposure for your brand, generate increased sales, and encourage publishers to engage with you is to launch a competition in which publishers are asked to place a banner or text link to your website on one of their homepages. They have to email you a screenshot of the advert and the page URL. After a certain period of time, you will randomly select a winner from the entrants.
Many publishers will keep the link to your site after the competition has ended, and because they have emailed you, you can communicate with them to drive more sales for your business and enable them to earn more commissions."
Katie Harrod
Account Director
