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7thJanuary2009
Carl White’s predictions for 2009
Author: Hannah Luckie; Filed under: Industry Commentary; Tagged as: imedia, Online Marketing Predictions1 CommentThe blogs are full of predictions for 2009 at the moment, and they display an interesting variety of ideas which shows that nothing is a dead cert. One thing that does remain consistent is that, in the right hands, affiliate marketing should flourish and offer many merchants an opportunity to market and sell their products when times are tight.
Carl White, the CEO of ValueClick Europe has recently given his predictions for 2009 in an article for iMedia. They are for the whole of online marketing but interesting nonetheless. Here they are.
"A large proportion of publishers I know own dozens if not hundreds of domain names. Later on they regret having purchased so many as they don't have the time to build websites for them. Also they don't attract the amount of type-in traffic they were hoping for. Therefore discipline yourself to only buy domain names that you must have.
Be cautious of hype-ridden new TLD releases. There is currently a lot of hysteria surrounding .co domain names, but they could end up being just as much of a damp squib as .tel, .ws and other TLDs. One thing many people are not aware of is a .co domain is seen by Google by default as a local Colombian domain; great if you want to rank well in Colombia, not so great if you wish to use it for a UK site."
Dipa Shah
Account Director
