CJ Blog » imedia connection http://www.cjblog.co.uk Fri, 27 Jan 2012 09:13:22 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Alison Guise's predictions for 2009 http://www.cjblog.co.uk/2009/01/alison-guises-predictions-for-2009/ http://www.cjblog.co.uk/2009/01/alison-guises-predictions-for-2009/#comments Tue, 27 Jan 2009 11:11:26 +0000 admin http://www.cjblog.co.uk/?p=318 Continue reading →]]> After Carl White’s predictions for online marketing in 2009, Alison Guise, the General Manager for CJ Europe and Managing Director for Mediaplex, has come up with her predictions for 2009 on iMedia connection.

The year has started, and looks set to proceed, with a series of challenges and Alison talks about how true performance-based marketing alongside transparency through accurate measurement will be the keys to success in these toughening times.

Take a look here for the full article.

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