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27thJanuary2009
Alison Guise’s predictions for 2009
Author: Hannah Luckie; Filed under: Industry Commentary; Tagged as: imedia connection, predictions for 20094 CommentsAfter Carl White’s predictions for online marketing in 2009, Alison Guise, the General Manager for CJ Europe and Managing Director for Mediaplex, has come up with her predictions for 2009 on iMedia connection.
The year has started, and looks set to proceed, with a series of challenges and Alison talks about how true performance-based marketing alongside transparency through accurate measurement will be the keys to success in these toughening times.
Take a look here for the full article.
"A large proportion of publishers I know own dozens if not hundreds of domain names. Later on they regret having purchased so many as they don't have the time to build websites for them. Also they don't attract the amount of type-in traffic they were hoping for. Therefore discipline yourself to only buy domain names that you must have.
Be cautious of hype-ridden new TLD releases. There is currently a lot of hysteria surrounding .co domain names, but they could end up being just as much of a damp squib as .tel, .ws and other TLDs. One thing many people are not aware of is a .co domain is seen by Google by default as a local Colombian domain; great if you want to rank well in Colombia, not so great if you wish to use it for a UK site."
Dipa Shah
Account Director
