Daniel wrote a while ago about the importance of the IAB’s Affiliate Marketing Council to help regulate and drive best practices within the industry (see here).

The IAB is running a seminar on Affiliate Marketing on Wednesday 24th June at its offices near Holborn in London. The event is a quick look into affiliate marketing – an introduction by Matt Bailey (AMC Chair) covers what the industry is doing to standardise and self regulate. This is followed by two short case studies, one of which is with Daniel Powel from CJ and Lina Patel from lastminute.com who recently won the best use of affiliate marketing within the travel&leisure categories.

Daniel and Lina are also speaking as part of a panel which closes the event. Questions for the panel are submitted beforehand to dan@iabuk.net.

Full details of the agenda can be found on the IAB site here

Commission Junction has just signed up for another year’s membership of the IAB. In fact, the contract spans all of the UK businesses meaning that, amongst other things, we retain our membership of IASH (of which Richard Sharp the MD of ValueClick Media is the current chair) and, crucially for CJ, the Affiliate Marketing Council (AMC). I wanted to talk a little bit about why we felt, despite tightening budgets across the industry, it was so important to continue to invest in the IAB.

The gathering together of affiliates, agencies, networks and merchants is old hand for the AMC. Although the faces around the table have changed over the years, the organisations represented have remained consistent. Through these collaborative efforts, excellent work such as the IAB Affiliate Marketing handbook has been delivered to a wider marketplace that does not always understand affiliates and their place in the online mix. The AMC has also allowed all its members and guests a voice in discussing issues. Such an open door policy allows discussed topics to flow freely back to the marketplace.

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