-
20thMay2009
As many of you know from following Hannah’s posts, this year CJ attended and presented at the A4U Expo in Amsterdam. As well as being one of the attendees and ’stand hands’ I was also lucky enough to present a session with David Harding from Argos on a very topical subject – “Managing Success in a Downturn”. You can find a copy of the presentation here but I thought it would be helpful for those that didn’t attend if I provided a quick recap of it.
"Advertisers: an effective way to get more exposure for your brand, generate increased sales, and encourage publishers to engage with you is to launch a competition in which publishers are asked to place a banner or text link to your website on one of their homepages. They have to email you a screenshot of the advert and the page URL. After a certain period of time, you will randomly select a winner from the entrants.
Many publishers will keep the link to your site after the competition has ended, and because they have emailed you, you can communicate with them to drive more sales for your business and enable them to earn more commissions."
Katie Harrod
Account Director
