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20thJanuary2009
Industry Interviews – Amy Sullivan, Global Travel Market
Author: Hannah Luckie; Filed under: Industry Interviews; Tagged as: Amy Sullivan, Global Travel Marketing. Affiliate interviews1 CommentInstead of hearing from the CJ team all the time we thought it would be useful to hear the voice of some others in the industry – namely affiliates, advertisers and agencies and learn a little about their businesses and what they do on a day to day basis.
So, with no futher ado, here is an interview with Amy Sullivan from Global Travel Market.
How did you become an affiliate?
By default to be honest and certainly not based on my then technical prowess, although it is astounding how much you can learn quickly in this dynamic sector. Dave and I had worked before together during my previous lif with Tourism Australia and so when the opportunity came up to join GTM I jumped at it, having recognised its potential very early in the game
"A large proportion of publishers I know own dozens if not hundreds of domain names. Later on they regret having purchased so many as they don't have the time to build websites for them. Also they don't attract the amount of type-in traffic they were hoping for. Therefore discipline yourself to only buy domain names that you must have.
Be cautious of hype-ridden new TLD releases. There is currently a lot of hysteria surrounding .co domain names, but they could end up being just as much of a damp squib as .tel, .ws and other TLDs. One thing many people are not aware of is a .co domain is seen by Google by default as a local Colombian domain; great if you want to rank well in Colombia, not so great if you wish to use it for a UK site."
Dipa Shah
Account Director
