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16thJune2009
IAB Affiliate Marketing Seminar
Author: Hannah Luckie; Filed under: CJ UK Events, Industry Events; Tagged as: Affiliate Seminar, IABNo CommentsDaniel wrote a while ago about the importance of the IAB’s Affiliate Marketing Council to help regulate and drive best practices within the industry (see here).
The IAB is running a seminar on Affiliate Marketing on Wednesday 24th June at its offices near Holborn in London. The event is a quick look into affiliate marketing – an introduction by Matt Bailey (AMC Chair) covers what the industry is doing to standardise and self regulate. This is followed by two short case studies, one of which is with Daniel Powel from CJ and Lina Patel from lastminute.com who recently won the best use of affiliate marketing within the travel&leisure categories.
Daniel and Lina are also speaking as part of a panel which closes the event. Questions for the panel are submitted beforehand to dan@iabuk.net.
Full details of the agenda can be found on the IAB site here
"Advertisers: an effective way to get more exposure for your brand, generate increased sales, and encourage publishers to engage with you is to launch a competition in which publishers are asked to place a banner or text link to your website on one of their homepages. They have to email you a screenshot of the advert and the page URL. After a certain period of time, you will randomly select a winner from the entrants.
Many publishers will keep the link to your site after the competition has ended, and because they have emailed you, you can communicate with them to drive more sales for your business and enable them to earn more commissions."
Katie Harrod
Account Director
