Daniel wrote a while ago about the importance of the IAB’s Affiliate Marketing Council to help regulate and drive best practices within the industry (see here).

The IAB is running a seminar on Affiliate Marketing on Wednesday 24th June at its offices near Holborn in London. The event is a quick look into affiliate marketing – an introduction by Matt Bailey (AMC Chair) covers what the industry is doing to standardise and self regulate. This is followed by two short case studies, one of which is with Daniel Powel from CJ and Lina Patel from lastminute.com who recently won the best use of affiliate marketing within the travel&leisure categories.

Daniel and Lina are also speaking as part of a panel which closes the event. Questions for the panel are submitted beforehand to dan@iabuk.net.

Full details of the agenda can be found on the IAB site here