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6thApril2009
CJ has renewed IAB membership
2 CommentsCommission Junction has just signed up for another year’s membership of the IAB. In fact, the contract spans all of the UK businesses meaning that, amongst other things, we retain our membership of IASH (of which Richard Sharp the MD of ValueClick Media is the current chair) and, crucially for CJ, the Affiliate Marketing Council (AMC). I wanted to talk a little bit about why we felt, despite tightening budgets across the industry, it was so important to continue to invest in the IAB.
The gathering together of affiliates, agencies, networks and merchants is old hand for the AMC. Although the faces around the table have changed over the years, the organisations represented have remained consistent. Through these collaborative efforts, excellent work such as the IAB Affiliate Marketing handbook has been delivered to a wider marketplace that does not always understand affiliates and their place in the online mix. The AMC has also allowed all its members and guests a voice in discussing issues. Such an open door policy allows discussed topics to flow freely back to the marketplace.
"A large proportion of publishers I know own dozens if not hundreds of domain names. Later on they regret having purchased so many as they don't have the time to build websites for them. Also they don't attract the amount of type-in traffic they were hoping for. Therefore discipline yourself to only buy domain names that you must have.
Be cautious of hype-ridden new TLD releases. There is currently a lot of hysteria surrounding .co domain names, but they could end up being just as much of a damp squib as .tel, .ws and other TLDs. One thing many people are not aware of is a .co domain is seen by Google by default as a local Colombian domain; great if you want to rank well in Colombia, not so great if you wish to use it for a UK site."
Dipa Shah
Account Director
