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  • 10thJune2009

    Awards Huzzah!

    Author: Hannah Luckie; Filed under: Industry Events; Tagged as: ,

    Claire from existem sent around the promotional buttons for a4u award winners yesterday which acted as a reminder that I had not yet blogged about it. So I will  take this opportunity to congratulate:

    • Argos - who won in both categories they entered; the retail award and best use of affiliate marketing as part of an integrated campaign
    • lastminute.com who won in the travel and leisure category. Fingers crossed that they also win at the NMA awards in a couple of weeks. Lina will also be presenting this at the IAB affiliate marketing seminar on the 24th of June. I will blog about that shortly
    • Payday who were shortlisted in the Finance section
    • Hildegunn who was shortlisted as Publisher’s Choice of Account Manager

    Congratulations must also go to all of the other winners, advertisers, affiliates and agencies alike.

    I was actually at the awards, kindly invited by Payday UK  which is a rare treat for a marketing person in this industry (boo sob). The event was great  – loads of people, lots and lots of CJers from over the years who have gone on to do great things at networks, agencies and affiliate companies. A bit of a family reunion.

    I did attempt to take photos to show you all and whilst I would never claim to be the best photographer in the world I can usually do a bit better than a blurred shot of the floor which is what my camera is now full of. I toyed with uploading a photo to show you how very poor they were but then I felt this would diminish the outstanding success of the award winners and shortlisted companies. So I am not going to!

    Well done everyone. Thanks A4U. Over :-)

"Advertisers: an effective way to get more exposure for your brand, generate increased sales, and encourage publishers to engage with you is to launch a competition in which publishers are asked to place a banner or text link to your website on one of their homepages. They have to email you a screenshot of the advert and the page URL. After a certain period of time, you will randomly select a winner from the entrants.

Many publishers will keep the link to your site after the competition has ended, and because they have emailed you, you can communicate with them to drive more sales for your business and enable them to earn more commissions."

Katie Harrod
Account Director


about CJ
Commission Junction's UK blog is a resource for publishers and advertisers to find out more about our services and increase their knowledge of developments in online marketing to benefit their businesses. As one of the worlds leading affiliate networks and part of the Valueclick group, Commission Junction is uniquely placed to share our knowledge... Read more..