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16thDecember2008
Affiliate budgets set to rise or fall in 2009?
Author: Hannah Luckie; Filed under: Industry Commentary; Tagged as: 2009 trends, Affiliate Marketing Budgets, E-consultancy4 CommentsIn September E-consultancy conducted a survey into the state of affiliate marketing in the UK – what proportion it made of budgets in 2008 vs 2007. The survey dealt with 259 merchants and 150 agencies and came up with some rather interesting and surprising information.
The first thing which struck me was this stat:
‘Merchants reported that 5 or fewer affiliates are driving 80% of their affiliate sales or sign ups’
This was particularly interesting in combination with the fact that:
‘..almost 70% of merchants are spending less than two hours per week communicating with their affiliates…’ Read the rest of this entry »
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Dipa Shah
Account Director
