"Most experienced Adwords advertisers are familiar with using Google's {keyword} variable for tracking which keywords have converted into sales. There are other, lesser known, variables which can help you improve your ROI.

If you add the following code to your Commission Junction SID, you will able to see which conversions have come through Adwords ads on Google's Search network, Content network or website Placements:

{ifsearch:-search}{ifcontent:-content}-{placement}

More detailed elucidation on dynamic parameters in Google Adwords here."

Jason Baker
Head of Agency Account Management and Publisher Development