Time has flown right past me so here is a double whammy of tips of the week.

September

“As many of you know, the words in H1 header tags are given weighting by search engine bots and contribute towards you ranking higher for those words.

If you think huge H1 fonts will make your web pages look ugly, you can use CSS to reduce their size. An example would be:
[STYLE TYPE="text/css"]
H1 {font-family: verdana,arial; font-size: 9pt; color:#ff4500}
[/STYLE] (replace [] with <>)”

Katie Harrod
Account Director

“If you need some graphic work done and don’t have a designer, you could launch a competition at 99designs or DesignContest.

Once you publish your design brief, you will get submissions from multiple designers. You only have to pay for your favourite design, so it can save you a substantial amount of money.
”

Linda O’Connell
Head of Client Services

“Publishers should put care and attention into describing and categorising their websites and advertisers should ensure their program descriptions are detailed and up-to-date in the CJ interface. These vital things are often neglected. Sloppily written descriptions will reflect negatively on you.”

Ross Carder
Account Executive

“If you belong to any kind of link or banner exchange, let your credits pile up until the most lucrative period for your industry, when you generate the highest revenue per visitor to your website; in many cases this is Quarter 4 of each year. Then turn off the ‘pause’, flood the exchange with your ads and let the pounds roll in!”
Tom Leadbetter
Key Account Manager

October

“If you carry out any form of email marketing, it is imperative you split test subject lines. Some ESPs allow you to do this in an automated way. They will, of instance, send four different subject lines to 5% of your database each, and whichever has the highest open rate will then automatically be sent to the remaining 80% of subscribers.”

Brezo Sanchez Ocaña
Account Executive

“Alexa and Ranking.com give you an insight into how well hundreds of thousands of websites are doing, showing their traffic rank and other valuable data. They are far from perfect, but among the best free tools out there.

Both Alexa and Ranking.com are currently ranking Google, Facebook, Yahoo and YouTube as the four most visited web properties.”

Cath Caporn
Account Manager

“It surprises me how much effort advertisers and publishers put into getting high organic and natural rankings in Google, yet they ignore a golden opportunity to get premium placements in the SERPs and Google Maps via Google Local Listings. It’s simple to do… and free!

Find out more at Google’s Local Business Centre.”

Dipa Shah
Account Director