It is more important than ever to get everything you can from your affiliate marketing as everyone feels the burn of the recession. We will be having a guest feature soon about recession-proof affilliate marketing but for now I wanted to tell you about our efforts to maximise the upward curve of seasonality.

Clearly the most effective form of communication is face-to-face. So, following the success of our retail seasonal business meeting day on the 8th of October, we had our travel event last Wednesday at the MWB Offices in Marble Arch.

The format of the day is very simple. Each advertiser/agency gets their own space and the publishers go in for half hour slots to talk through what they are doing. upcoming plans, how they can work closer together etc etc

The publishers have their own space to talk through other programmes and information with Commission Junction staff.

On this occasion we had six advertisers: easyCar; TUI; Octopus Travel; Air France; Emirates (Mediacom) and IHG. We had ten publishers including: QuidCo; Traffic Broker; Real Holiday Reports; TMN Publishing, Trialpay, Sean McDonald and Global Travel Market.

After 42 back to back meetings we thought that we all deserved a drink or two so we took everyone to the Carbon Bar on Old Quebec Street (little note – if you set up a tab they automatically add 12.5% service charge even though we were all stood at the bar – naughty!).

Never one to indulge, I only had a very quiet night with just a couple of beers

If you would like to attend a Seasonal Meeting day then email us and let us know on cjukblog@cj.com