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17thApril2009
Q2 Advertiser Training
Filed under: Uncategorized;No CommentsLast quarter we had over thirty advertisers/agencies in for our training. I know that a few people couldn’t make the dates so here are our Q2 training dates. The training has again been split into Beginners and Intermediate.
Beginner’s Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with less than six month’s affiliate marketing experience or for those who are launching their first programme:
Details: Thursday 14th May, 9:30 – 13:00, CJ Offices, Breakfast Provided
Content
- Basics of a programme
- How to best utilise the CJ interface
- Publisher Business Models – a detailed analysis
- How best to communicate with affiliates
- Top 10 things that you should be doing
Intermediate Guide to Affiliate Marketing )this course is suitable for merchants or agency staff with between six months and two years affiliate marketing experience)
Details: Wednesday 20th May, 9:30 – 13:00, CJ Offices, Breakfast Provided
Content
- Strategy Planning
- Identifying, attracting and retaining the best affiliates for your programme
- Exploiting seasonality
- A creative approach
- What to do when it isn’t working
Anyone is welcome to attend although we have limited space for each course. Let me know at admin@cjblog.co.uk if you could like to come along for either course!
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"A large proportion of publishers I know own dozens if not hundreds of domain names. Later on they regret having purchased so many as they don't have the time to build websites for them. Also they don't attract the amount of type-in traffic they were hoping for. Therefore discipline yourself to only buy domain names that you must have.
Be cautious of hype-ridden new TLD releases. There is currently a lot of hysteria surrounding .co domain names, but they could end up being just as much of a damp squib as .tel, .ws and other TLDs. One thing many people are not aware of is a .co domain is seen by Google by default as a local Colombian domain; great if you want to rank well in Colombia, not so great if you wish to use it for a UK site."
Dipa Shah
Account Director
