We will be continuing to conduct some advertiser training in 2009. We will look to do at least two slots each quarter. The feedback from the last training was that whilst it was useful it is quite difficult to pitch it at the right level for people. So we have decided to change the way we do it a little bit.

The two dates in Quarter 1 will be for different levels – either at Beginners or Intermediate level.

Beginners Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with less than six month’s affiliate marketing experience or for those who are launching their first programme)

Details:          12th March, CJ Offices

9:30 – 12:30 with breakfast provided

Content

·         Basics of a programme

·         How to best utilise the CJ Interface

·         Publisher business models

·         How best to communicate with affiliates

·         Top 10 things you should be doing

External Speaker – Nadeem Azam

Nadeem will give insight from the affiliate perspective as well as useful tips he has picked up from his years in the industry.

Intermediate Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with between six months and two years affiliate marketing experience)

Details:          19th March, CJ Offices

9:30 – 12:30 with breakfast provided

Content

·         Strategy planning

·         Identifying, attracting and retaining the best affiliates for your programme

·         Exploiting seasonality

·         A creative approach

·         What to do when it isn’t working

External Speaker – Nadeem Azam

Nadeem will use his experience to push the boundaries of your affiliate programme and give you tips on how to get the most from this channel

Anyone is welcome to attend although we have limited space for each course. Let me know at admin@cjblog.co.uk if you would like to come along to either course.