The A4U are launching a new initiative for fashion and beauty affiliates, PerformanceIN Fashion and Beauty, to help boost their online performance through networking and knowledge sharing. We are holding a competition to win a ticket (worth £275) to this event, where we will also be exhibiting.
To be in with a chance of getting your hands on a free ticket just email us your guess of how many sweets are in our fishbowl below. The person who guesses correctly (or who is closest to the right amount) will receive a ticket to this greatly anticipated new event. Click here to find out more about PerformanceIN Fashion & Beauty from the lovely people at A4U.
Email admin@cjblog.co.uk and tell us how many sweets you think are in our fishbowl, please send your answers to us before 29th June as the bowl will be at the Online Marketing Show – and it’s number will no doubt dwindle.

Looks can be deceiving, when it comes to sweets in fishbowls, so think before you guess








Online Lead Generation Council recently launched their Best Practices Guideline
Some of you may have already heard about the OLG best practices guide which was published last week by the IAB.
The Online Lead Generation Council (OLG) was set up by the Internet Advertising Bureau (IAB) in 2009 and was the first UK group established to promote the benefits and opportunities of online lead gen marketing. The aim of the OLG is to grow online lead gen adspend from 1% (PwC 2010 autumn adspend study) to 10% in 2014. Last month, with the appointment of their new chair, Trine Buus, the OLG launched their Best Practices guidelines for 2011, to help raise awareness of online lead gen. These guidelines have been developed as self-regulatory principles for companies, to maintain good experiences for customers through trust and good business ethics, and to encourage successful use of lead gen marketing.
Jason Baker, who heads up lead generation for our parent company ValueClick, is part of the steering committee for the OLG and has been assigned the task of recruiting new advertisers to the council.
The steering committee meets several times a year, with topics including trends in the market, best practices/code of conduct, data protection/handling and opt-in guidelines. The steering committee is made up of networks, lead generation providers, agencies and online marketing specialists. Some activities they have got planned this year are networking events and an Agency Tour, part of which is made up of 30 minute presentations and Q&A sessions for advertisers and agencies on online lead generation.
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