As the online world is ever changing, new laws are emerging to coincide with new developments, especially when we’re talking about data. Last year saw major changes to the online performance marketing industry, as cookie laws changed to protect consumers from being hounded with adverts.
It’s our job to ensure we’re protecting both advertisers and publishers on our network, which in turn protects the general public.
One of our key publishers, shopping basket abandonment experts Ve Interactive, are constantly innovating to ensure their clients’ programmes are adhering evolving data protection and privacy laws.
This month they have released innovative new software, VeCompliance, which ensures consumers are fully aware of the ‘opt-in’ process. The consumers can give the ‘okay’ by clicking a button which appears once they mouse-over and before they enter their details into the fields.
“Ve Interactive always ensures that our clients’ remarketing and re-engagement programs actively adhere to all data protection and privacy laws,” explains Co-Founder David J Brown. “If you want your remarketing communications to be legal, it is essential therefore to make sure that your data capturing complies with all applicable laws in all territories concerning the protection of personal data.”
It’s always great for us at CJ to work with and shout about pioneering technology overcoming challenges in our industry; this is just one example of the great work our partners and clients have developed.
To find out more, or to start working with Ve Interactive, contact your CJ account manager for further details.