Press ReleasesWe recently lent a hand to the A4u to provide the Performance Marketing Guide 2013 and we are pleased to announce its publication today. The guide, which offers explanation and insight into all areas of performance marketing, was originally written in 2011 and has been a huge success. However, as the industry continues to grow and flourish as such a rate it was in need of updating to include the innovations and revolutions of the past 18 months.
Innovation has been prominent in the technology of the industry and so this section of the guide has undergone the most amount of work. Evolving areas of performance marketing can be found in video, call tracking, tag management and attribution; so therefore it’s well worth a read if you want to be ahead of the game. Continue reading
In less than a year we’ve seen continuous growth and success with our PayPerCall affiliate programme, which allows advertisers to convert more consumers, and publishers to gain the commissions they may have otherwise lost. By marrying offline and online channels, the reach for consumers extends and as does the conversion rate; calls have a 30-50% call-to-conversion rate compared to only 1-3% with clicks. 
Focus on… Online Voucher Codes
Earlier this year VoucherCodes.co.uk asked Forrester to conduct a study analysing the impact online voucher codes had on advertisers and the digital marketing space. Over 500 UK-based advertisers were surveyed and interviewed to paint a picture of the market’s dynamics and its stance as an affiliate. Incremental revenue, customer conversions, shopping basket behaviour, customer loyalty and a company’s brand reputation were all in the line of questioning; and results were very much in favour of voucher codes, which were summarised into three key trends.
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