Press ReleasesAs anybody who works in affiliate marketing will tell you, explaining exactly what we do and how it works is a daily occurrence. But whether we get questions from new publishers, have conversations with curious friends or run formal training sessions, the team at CJ are always happy to fill in the blanks.
We recently held an affiliate marketing training session to impart our learned knowledge to an unassuming crowd. Wednesday 7th September saw nearly a dozen peers arrive at the CJ offices; our ‘pupils’ all arrived with a smile on their face – secretly hoping that they weren’t about to be bombarded by endless PowerPoint slides – thankfully that’s not our style.
There was an interesting mix of people attending; from gap year students on internships to channel marketing managers, but all of them had one thing in common – they were there to dig deeper into the world of affiliate marketing. We tucked into breakfast and got started, here are the tips and tricks we talked about:
); and our offer portal gives you the latest and greatest deals from our merchants. The nifty new logo just looks pretty.
Voucher Codes or Divorce? Really?
It seems the volatile economy is really starting to take its toll on consumer spending habits. It’s changed my routine and I’ve jumped on the coupon and voucher code ‘bandwagon’. I mean, why would I pay full price for something I know I can get a discount for?
The recent CJ Affiliate Summit revealed that consumers are becoming savvier, highlighting a 90% increase in searches for coupons since last year. Consumer perception is changing as well; gone are the days when you’d be considered the cheap friend for using discount codes or presenting a voucher after dinner. Brands have recognised this shift and understand the importance of using promotional vouchers. Sure, some may argue it devalues the brand, but everything is relative. We know that a luxury brand would not want to use voucher codes, I can’t imagine Ferrari ever taking part in the government scrappage scheme!
A few days ago I read an article in the ‘Telegraph’ about discount vouchers causing marital strife….yes read it again! I shared this with my colleagues and the next thing I know Allanah leaned over and said “Oh my God, it’s true. I shouted at Dane last week for not using loyalty cards for his online purchases”. It really took me by surprise!
We know how beneficial vouchers and discount codes are and it’s now ingrained in the consumer mind-set. I certainly have voucher code sites on my radar more than ever before. It’s become second nature and from the savings I have made over the course of this year I’m definitely a smarter shopper.
All this goes to show that consumer behaviour is changing. Here at CJ we’re always aware of the latest and greatest technology and developments to ensure we stay ahead of the pack. We’re fulfilling our publishers’ needs as much as possible and making sure we’re knowledgeable and can answer any questions on all new developments. I still wonder what’s coming next…