Commission Junction Spain got off to a great start to 2013, by securing Iberostar Hotels & Resorts on the network. The major hotel chain based in Spain has more than 100 hotels across Europe, Africa and America.
With an extensive knowledge of affiliate programmes within the travel sector, CJ stood out from the crowd and signed the international deal for all markets in Europe. From content to deals sites, Iberostar is keen to grow its online presence and is open to all kinds of publishers, ready to utilise strong relationships which have already been established. The hotel group has also decided to work with both post-click and post-view tracking for all publishers and transactions, to entice as much new business as possible. Continue reading
At CJ we’re always looking to educate both clients and new prospects in the industry, about what we know best – affiliate marketing.
The US team have put together an infographic that breaks down the consumer journey into five simple steps: Catalyst, Evaluation, Conversion, Post-Conversion and the Loyalty Loop.
Great work guys!
Click on the image below to take a closer look.
Anyone who’s championed Performance Marketing over the past few years will be excited by today’s publication of the first independent study of spend within the channel and the value that it drives for advertisers, by the IAB in conjunction with PriceWaterhouseCoopers.
Other channels such as Display and Search have long been able to demonstrate their significance in the wider marketing mix through such studies and it’s great to finally have definitive statistics that back-up just what an important revenue stream affiliates bring to the UK Industry.
For a sector that’s had its unfair share of negative press, this is a study that will make critics stand up and take notice:
- Between 3,000 – 4,000 advertisers are currently engaged with the space
- Around 10,000 publishers working on campaigns
- Estimated £9bn in sales driven by the channel in 2012
- Responsible for between 7% and 9% of UK Digital Marketing Spend
Those already involved in the industry are well aware of what a complex and dynamic space we operate in but statistics like these rubber stamp our status as an increasing important part of the online mix.
If you’re an IAB member, you can download the full report here: http://www.iabuk.net/research/library/the-value-of-uk-online-performance-marketing-january-2013
Long have we tried to measure the affiliate marketing industry and see just how big the market is; 2013 is the year this will come to fruition. The IAB has partnered with PwC to develop an Online Performance Marketing industry study – and it’s set to be launched at the first affiliate marketing council of the year on the 24th January.
The launch of the IAB / PwC OPM Study is a watershed moment for our industry and it’s set to be a sell-out meeting – if you’re keen on attending then get in touch with your manager at CJ as we have a number of tickets to offer up.
If you’re a member of the IAB you can register for the meeting here: http://iabamcjanuary2013assembly.eventbrite.com/
Equally importantly there’s a social event afterwards at The George on Great Queen Street starting at 5:30pm – register for that separately: http://iabamcjanuarysocial.eventbrite.com/
We’ll be there on mass as we’re really interested to hear the results of the study and contributed to its development. We hope to see you there as well.
Are you a publisher hankering after some sunshine? Do you specialise in travel? If so Commission Junction may have just the answer. Sandals are offering the chance to win a luxury Included ® holiday to Jamaica! Any lead generated by the 31st January 2013 will put you into the prize draw, the more leads generated, the more entries you have, the more likely you are to be sunning yourself in an award winning resort.
Sandals resorts offer luxury, all inclusive breaks in majestic locations throughout the Caribbean. Whether after a romantic luxury-for-two experience or fun for the whole family, Sandals have a resort to suit all needs.
If you would like to learn more about the Sandals, Beaches and Grand Pineapple brands, join the programme or would like to check out the latest creative we have to offer, visit your Commission Junction Account Manager.
For more information please contact Riaz Mehtar at firstname.lastname@example.org.
This week we sat down and had a chat with Claire Magee from The Book People to find out how the affiliate channel has impacted their marketing strategy this year and also to find out their top plans for 2013.
Do you mind telling us a little bit about The Book People, who you work with and what your role is within the company?
The Book People are an award winning family firm who have been bringing high quality books to our customers for over 20 years.
You’ll find our range of exclusive book sets and hand-picked favourites at discounts of at least 50% and often over 75% off the RRP, because we work with the publishers to come up with excellent deals on the books we know our customers want.
I joined the company this year as the Online Acquisition Exec, working with my manager Sebastian Granshaw, to bring our customers the best deals and exclusive offers. Continue reading
This Christmas our South African Commission Junction team pledged to raise money for a local school that was in desperate need of support. Unfortunately this is a brutal everyday reality in South Africa as there is no corporate funding to dip into, and so the children suffer an endless round of poverty, abuse and neglect.
To try and bring some Christmas spirit to the children, the South Africa team put all the contributions towards a Christmas party for the school to give all 642 children a party pack with some sweets as well as some much needed personal hygiene items. Continue reading
Earlier this year VoucherCodes.co.uk asked Forrester to conduct a study analysing the impact online voucher codes had on advertisers and the digital marketing space. Over 500 UK-based advertisers were surveyed and interviewed to paint a picture of the market’s dynamics and its stance as an affiliate. Incremental revenue, customer conversions, shopping basket behaviour, customer loyalty and a company’s brand reputation were all in the line of questioning; and results were very much in favour of voucher codes, which were summarised into three key trends.
We recently lent a hand to the A4u to provide the Performance Marketing Guide 2013 and we are pleased to announce its publication today. The guide, which offers explanation and insight into all areas of performance marketing, was originally written in 2011 and has been a huge success. However, as the industry continues to grow and flourish as such a rate it was in need of updating to include the innovations and revolutions of the past 18 months.
Innovation has been prominent in the technology of the industry and so this section of the guide has undergone the most amount of work. Evolving areas of performance marketing can be found in video, call tracking, tag management and attribution; so therefore it’s well worth a read if you want to be ahead of the game. Continue reading
It’s that time of year when CJ are at their busiest, and this year is no different. At the weekend we were invited to one of IHG’s top hotels in the capital, along with 17 publishers from overseas.
IHG have been a global partner of CJ’s since 2007, and bagged themselves advertiser of the year at CJU 2012. Hosting this event is all part of our plans to further IHG’s success in the affiliate marketing space, by increasing revenues and ramping up work within the mobile space. Continue reading