We’ve had more good news from our Spanish office, as they have secured another new deal. After working with our sister company ValueClick Media for roughly a year, LAN Airlines has begun their affiliate journey to further their stance online. This just shows how we can benefit a clients’ overall online strategy, encompassing a variety of performance marketing techniques with just one team.
LAN Airlines has a portfolio of regional flights in Latin America, as well as a number of long haul flights from Europe. However, their portfolio has recently been further extended due to merging with TAM Airways, who also offer flights in Latin America. The partnership with Commission Junction will be LAN Airlines’ first experience within affiliate marketing, with the main objectives being all in the numbers in terms of sales and revenue.
Our scope will be for purchases made in Europe, regardless of the departure or destination airports; however our focus will be to promote the long haul flights offered by the airline. LAN Airlines is open to all types of publishers, especially those who are specifically within the travel industry.
Paloma Lumbreras, Sales Director for CJ Spain, commented: “We are very excited to work on this launch as it is a brand new programme within the affiliate space, so we expect to build quick results as technical integration allows us to. We are keen to share the knowledge we have gained from our experience within the travel sector.”
Next week, we’ll be heading over to Earl’s Court to attend TFM&A and OA&A. The exhibition has grown over the years and attracts a huge number of delegates, both publishers and advertisers. It’s the industry’s largest event and is the ideal place for CJ to do what they do best – network. We’ve been going for a few years now and it’s always good fun and good chat so come along and see us – it’s free.
The two-day event is hosted at Earl’s Court 2 and kicks off at 09.30 on Tuesday 26th February. This is the perfect event if you want to grow your online presence and learn more about the opportunities within the industry.
The CJ team will be pitching up a bright green stand in the OA&A section of the hall, at space 314. We’re also taking over the Affiliate Marketing Theatre as lead sponsors, where account director John Coulson and publisher account director Emmanuel Ogidan will be taking you through the future trends of the affiliate marketing landscape. You can catch them at 11am on Tuesday. Continue reading
For those avid readers of the CJ blog out there, you may remember a recent post detailing Sandals publisher initiative to win an all-inclusive luxury holiday to Jamaica. The winner was announced last week and we would like to say congratulations to Emily Birt from Discount Vouchers who will be saying hello to the sunny shores of Kingston later this year.
Sandals and CJ designed the draw to inspire publishers to get involved in the affiliate programme over the Christmas and January period when bookings are at their height. A good competition is a great way to engage with your publishers, and, as we can tell, it’s really rewarding.
“I’m so excited about my holiday! I’ve never won anything before. We all knew that it was a good opportunity with Sandals and the whole team at Discount Vouchers were vying for the prize. Not that I’ll be doing any work whilst I’m sunning myself, but it will be good to experience the Sandals offering first had so we can better promote the brand and drive further leads and sales.” Said Emily. Continue reading
Brits, on average, spend £119 on their Valentine – which seems a lot to but that may say more about my romantic tendencies than the state of the nation – but what about the singletons out there?
It’s difficult to meet people as we’re all so busy with work, friends, hobbies and where are you supposed to find your perfect match? With millions of people asking these questions there’s a booming industry with a response; online dating.
We work with a few online cupids, who are constantly making relationships happen, and so we know a lot about the dating industry.
Match.com has recently become exclusive on the Commission Junction network, where we will continue to grow and nurture their programme. Their affiliate presence has flourished since joining CJ in 2005, and they are always open to new ideas. The structure of the programme is open to all publisher models; from cashback to content, from social to SEO, everyone and anyone who has an idea of how to drive leads and sales can join the programme. Continue reading
Commission Junction Spain got off to a great start to 2013, by securing Iberostar Hotels & Resorts on the network. The major hotel chain based in Spain has more than 100 hotels across Europe, Africa and America.
With an extensive knowledge of affiliate programmes within the travel sector, CJ stood out from the crowd and signed the international deal for all markets in Europe. From content to deals sites, Iberostar is keen to grow its online presence and is open to all kinds of publishers, ready to utilise strong relationships which have already been established. The hotel group has also decided to work with both post-click and post-view tracking for all publishers and transactions, to entice as much new business as possible. Continue reading
At CJ we’re always looking to educate both clients and new prospects in the industry, about what we know best – affiliate marketing.
The US team have put together an infographic that breaks down the consumer journey into five simple steps: Catalyst, Evaluation, Conversion, Post-Conversion and the Loyalty Loop.
Great work guys!
Click on the image below to take a closer look.
Anyone who’s championed Performance Marketing over the past few years will be excited by today’s publication of the first independent study of spend within the channel and the value that it drives for advertisers, by the IAB in conjunction with PriceWaterhouseCoopers.
Other channels such as Display and Search have long been able to demonstrate their significance in the wider marketing mix through such studies and it’s great to finally have definitive statistics that back-up just what an important revenue stream affiliates bring to the UK Industry.
For a sector that’s had its unfair share of negative press, this is a study that will make critics stand up and take notice:
- Between 3,000 – 4,000 advertisers are currently engaged with the space
- Around 10,000 publishers working on campaigns
- Estimated £9bn in sales driven by the channel in 2012
- Responsible for between 7% and 9% of UK Digital Marketing Spend
Those already involved in the industry are well aware of what a complex and dynamic space we operate in but statistics like these rubber stamp our status as an increasing important part of the online mix.
If you’re an IAB member, you can download the full report here: http://www.iabuk.net/research/library/the-value-of-uk-online-performance-marketing-january-2013
Long have we tried to measure the affiliate marketing industry and see just how big the market is; 2013 is the year this will come to fruition. The IAB has partnered with PwC to develop an Online Performance Marketing industry study – and it’s set to be launched at the first affiliate marketing council of the year on the 24th January.
The launch of the IAB / PwC OPM Study is a watershed moment for our industry and it’s set to be a sell-out meeting – if you’re keen on attending then get in touch with your manager at CJ as we have a number of tickets to offer up.
If you’re a member of the IAB you can register for the meeting here: http://iabamcjanuary2013assembly.eventbrite.com/
Equally importantly there’s a social event afterwards at The George on Great Queen Street starting at 5:30pm – register for that separately: http://iabamcjanuarysocial.eventbrite.com/
We’ll be there on mass as we’re really interested to hear the results of the study and contributed to its development. We hope to see you there as well.
Are you a publisher hankering after some sunshine? Do you specialise in travel? If so Commission Junction may have just the answer. Sandals are offering the chance to win a luxury Included ® holiday to Jamaica! Any lead generated by the 31st January 2013 will put you into the prize draw, the more leads generated, the more entries you have, the more likely you are to be sunning yourself in an award winning resort.
Sandals resorts offer luxury, all inclusive breaks in majestic locations throughout the Caribbean. Whether after a romantic luxury-for-two experience or fun for the whole family, Sandals have a resort to suit all needs.
If you would like to learn more about the Sandals, Beaches and Grand Pineapple brands, join the programme or would like to check out the latest creative we have to offer, visit your Commission Junction Account Manager.
For more information please contact Riaz Mehtar at firstname.lastname@example.org.
This week we sat down and had a chat with Claire Magee from The Book People to find out how the affiliate channel has impacted their marketing strategy this year and also to find out their top plans for 2013.
Do you mind telling us a little bit about The Book People, who you work with and what your role is within the company?
The Book People are an award winning family firm who have been bringing high quality books to our customers for over 20 years.
You’ll find our range of exclusive book sets and hand-picked favourites at discounts of at least 50% and often over 75% off the RRP, because we work with the publishers to come up with excellent deals on the books we know our customers want.
I joined the company this year as the Online Acquisition Exec, working with my manager Sebastian Granshaw, to bring our customers the best deals and exclusive offers. Continue reading