Laura Ashley have got a Spring in their step

As the spring sunshine and warm weather is starting to emerge, it’s time to put away all of those woollen jumpers, thick socks and rain coats, and be hopeful for more sunny days.

Long-standing CJ merchant, Laura Ashley, has released their new fashion collection just in time to brighten up your wardrobe. With floral patterns, geometric prints, splashes of colour, as well as pastels, the four different styles suit a number of occasions; we’ll certainly be having a browse for the summertime.

Laura Ashley boasts over ten years of experience within the affiliate channel, and their programme is one of CJ’s most mature.  They partner with a range of publisher models, which all benefit from average order values of £250 with a commission of 6%. They’re particularly keen to get involved with content sites to build relationships and increase awareness of the products they sell, with fashion being one of their main focuses. As a veteran of the industry their programme is well invested, complete with a creative interface and a dynamic data feed.

What’s more, for one month only they are opening negotiations with publishers to increase CPA to a massive 10% for all women’s fashion items and the new range of men’s shirts.  If you’re interested in getting involved with this scheme or want to discuss signing up to the Laura Ashley programme, I’m the Account Manager for the programme so please drop me a line on ahalilovic@cj.com.  Or alternatively, we’re always on the end of the phone or Twitter. Continue reading

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Calling all advertiser affiliate managers…

In two weeks’ time, Stamford Bridge plays host the Affiliate Management Days on the 15th – 16th May, where experts within the industry gather to share opinions and insight on the current and future markets. The event is designed for both those who have an existing programme, as well as those who are looking to branch into the market.

We’ve got some good news if you’re interested in attending.  CJ has an exclusive voucher giving 20% off to those who purchase tickets online.  Simply use CJ13 when registering for your ticket via this link.

Make sure you take a look at what CJ has got planned for the two-day event, and we’ll see you there!

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CJ Shortlist Success

Shortlisted-290x128Each year, the A4U fund an awards ceremony which honours the best affiliate programmes and performance campaigns in the industry for the previous year; and this year CJ is proud to be the headline sponsor.

In 2012 we highlighted our dedication to innovation in affiliate marketing with our shortlist of awards.  Innovation is pertinent to grow advertisers’ programmes and increase publishers’ involvement to ensure both parties reap the rewards from their efforts. We’re therefore thrilled to announce our hard work has paid off, as we’ve left our mark on the Performance Marketing Awards shortlist and are up for a total of ten awards. Continue reading

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Ni Hao!

ChinaWith 193 million online shoppers spending $179 billion in 2012, China is one of the largest and fastest growing ecommerce economies in the world. Already using promotional methods on mobile, content, search and many more, China is set up for the affiliate world and so we’re pleased to announce the opening of our Shanghai offices.

CJ China has hit the ground running with a local publisher base of over 80 active affiliates, and is currently exposing existing US and EU advertiser programmes to the vast online retail market.

Continue reading

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Are you new to affiliate marketing?

Affiliate-Marketing-Guide

Whether you’re an advertiser who is just venturing into the world of affiliates, or you’re a publisher looking to monetise or expand your website, we would love to speak to you.

Measurement is probably a key word for the affiliate industry…but it’s not all that simple! We receive a lot of questions about how the industry works; how different publishers earn commission, how advertisers should structure their programmes, what, why and how to develop a presence in the affiliate market.  To help, and to try and answer a few of those questions, we pulled together a guide to affiliate marketing.The affiliate world is huge and there’s so much opportunity around for brands and websites to increase profits, revenue and awareness.  The best thing is that you reap what you sow – it’s such a cliché but it really is applicable here.  An industry based on performance means publishers are paid what they generate, and advertisers are happy to invest as the rewards can be easily measured.

It covers all the basics, from what affiliate marketing is (in a concise, easy to understand diagram) to how publisher payments works.  There’s even a glossary to guide you through some of the jargon infested nuances of this industry. Just click the picture below to download and see it in all of its glory.

We’re also always on the end of the phone, twitter or email if you want to speak to a member of the team directly.

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Key CJ publisher, Ve Interactive, pioneers of new software

As the online world is ever changing, new laws are emerging to coincide with new developments, especially when we’re talking about data.  Last year saw major changes to the online performance marketing industry, as cookie laws changed to protect consumers from being hounded with adverts.

It’s our job to ensure we’re protecting both advertisers and publishers on our network, which in turn protects the general public.

One of our key publishers, shopping basket abandonment experts Ve Interactive, are constantly innovating to ensure their clients’ programmes are adhering evolving data protection and privacy laws.

This month they have released innovative new software, VeCompliance, which ensures consumers are fully aware of the ‘opt-in’ process. The consumers can give the ‘okay’ by clicking a button which appears once they mouse-over and before they enter their details into the fields.

“Ve Interactive always ensures that our clients’ remarketing and re-engagement programs actively adhere to all data protection and privacy laws,” explains Co-Founder David J Brown. “If you want your remarketing communications to be legal, it is essential therefore to make sure that your data capturing complies with all applicable laws in all territories concerning the protection of personal data.”

It’s always great for us at CJ to work with and shout about pioneering technology overcoming challenges in our industry; this is just one example of the great work our partners and clients have developed.

To find out more, or to start working with Ve Interactive, contact your CJ account manager for further details.

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Be part of the judging panel at the Performance Marketing Awards 2013

We received some great news last week, and we’re pleased to announce we’ve been nominated for a number of Performance Marketing Awards!

Some of the awards are part-voted for by a4u publishers and advertisers, so make sure you’ve had your say.  We’re up for “Publisher’s Choice of Network” and “Best Advertiser Support”.  What’s more, our very own Adela Halilovic is up for “Best Account Manager”, as is Kelly Magrath from our sister company, ValueClick Media.

Now we’re not going to give you a load of cringe worthy spiel about how you shouldn’t vote for us just because you’ve read this post, and how you should vote for us because our actions speak louder than words…

We’re going to put it simply. This is why we are better than the others: Continue reading

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Until next year TFM&A…

Neither CJ or Jay were blending in..

It’s almost been a week, but we are finally recovering from TFM&A and are excited to get started with some new business.  The CJ team packed out the bright green stand across the two days to meet a host of new publishers, advertisers and all those interested in getting involved in the affiliate channel.

Ensuring we left a mark on the event, we sponsored the Affiliate Marketing Theatre; we had two of our account directors, John Coulson and Emmanuel Ogidan, present their knowledge about the future landscape of the industry. If you didn’t manage to catch the presentation, take a look at our Prezi for a quick catch up. Our UK country manager, Florian Gramshammer, also took centre stage and took part in panel debate, discussing the opportunities for incremental revenues through online media. Continue reading

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Another Spanish success with LAN Airlines

We’ve had more good news from our Spanish office, as they have secured another new deal.  After working with our sister company ValueClick Media for roughly a year, LAN Airlines has begun their affiliate journey to further their stance online. This just shows how we can benefit a clients’ overall online strategy, encompassing a variety of performance marketing techniques with just one team.

LAN Airlines has a portfolio of regional flights in Latin America, as well as a number of long haul flights from Europe. However, their portfolio has recently been further extended due to merging with TAM Airways, who also offer flights in Latin America. The partnership with Commission Junction will be LAN Airlines’ first experience within affiliate marketing, with the main objectives being all in the numbers in terms of sales and revenue.

Our scope will be for purchases made in Europe, regardless of the departure or destination airports; however our focus will be to promote the long haul flights offered by the airline. LAN Airlines is open to all types of publishers, especially those who are specifically within the travel industry.

Paloma Lumbreras, Sales Director for CJ Spain, commented: “We are very excited to work on this launch as it is a brand new programme within the affiliate space, so we expect to build quick results as technical integration allows us to. We are keen to share the knowledge we have gained from our experience within the travel sector.”

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TFM&A Countdown

Next week, we’ll be heading over to Earl’s Court to attend TFM&A and OA&A.  The exhibition has grown over the years and attracts a huge number of delegates, both publishers and advertisers. It’s the industry’s largest event and is the ideal place for CJ to do what they do best – network. We’ve been going for a few years now and it’s always good fun and good chat so come along and see us – it’s free.

The two-day event is hosted at Earl’s Court 2 and kicks off at 09.30 on Tuesday 26th February. This is the perfect event if you want to grow your online presence and learn more about the opportunities within the industry.

The CJ team will be pitching up a bright green stand in the OA&A section of the hall, at space 314. We’re also taking over the Affiliate Marketing Theatre as lead sponsors, where account director John Coulson and publisher account director Emmanuel Ogidan will be taking you through the future trends of the affiliate marketing landscape.  You can catch them at 11am on Tuesday. Continue reading

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