Key CJ publisher, Ve Interactive, pioneers of new software

As the online world is ever changing, new laws are emerging to coincide with new developments, especially when we’re talking about data.  Last year saw major changes to the online performance marketing industry, as cookie laws changed to protect consumers from being hounded with adverts.

It’s our job to ensure we’re protecting both advertisers and publishers on our network, which in turn protects the general public.

One of our key publishers, shopping basket abandonment experts Ve Interactive, are constantly innovating to ensure their clients’ programmes are adhering evolving data protection and privacy laws.

This month they have released innovative new software, VeCompliance, which ensures consumers are fully aware of the ‘opt-in’ process. The consumers can give the ‘okay’ by clicking a button which appears once they mouse-over and before they enter their details into the fields.

“Ve Interactive always ensures that our clients’ remarketing and re-engagement programs actively adhere to all data protection and privacy laws,” explains Co-Founder David J Brown. “If you want your remarketing communications to be legal, it is essential therefore to make sure that your data capturing complies with all applicable laws in all territories concerning the protection of personal data.”

It’s always great for us at CJ to work with and shout about pioneering technology overcoming challenges in our industry; this is just one example of the great work our partners and clients have developed.

To find out more, or to start working with Ve Interactive, contact your CJ account manager for further details.

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Be part of the judging panel at the Performance Marketing Awards 2013

We received some great news last week, and we’re pleased to announce we’ve been nominated for a number of Performance Marketing Awards!

Some of the awards are part-voted for by a4u publishers and advertisers, so make sure you’ve had your say.  We’re up for “Publisher’s Choice of Network” and “Best Advertiser Support”.  What’s more, our very own Adela Halilovic is up for “Best Account Manager”, as is Kelly Magrath from our sister company, ValueClick Media.

Now we’re not going to give you a load of cringe worthy spiel about how you shouldn’t vote for us just because you’ve read this post, and how you should vote for us because our actions speak louder than words…

We’re going to put it simply. This is why we are better than the others: Continue reading

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Until next year TFM&A…

Neither CJ or Jay were blending in..

It’s almost been a week, but we are finally recovering from TFM&A and are excited to get started with some new business.  The CJ team packed out the bright green stand across the two days to meet a host of new publishers, advertisers and all those interested in getting involved in the affiliate channel.

Ensuring we left a mark on the event, we sponsored the Affiliate Marketing Theatre; we had two of our account directors, John Coulson and Emmanuel Ogidan, present their knowledge about the future landscape of the industry. If you didn’t manage to catch the presentation, take a look at our Prezi for a quick catch up. Our UK country manager, Florian Gramshammer, also took centre stage and took part in panel debate, discussing the opportunities for incremental revenues through online media. Continue reading

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Another Spanish success with LAN Airlines

We’ve had more good news from our Spanish office, as they have secured another new deal.  After working with our sister company ValueClick Media for roughly a year, LAN Airlines has begun their affiliate journey to further their stance online. This just shows how we can benefit a clients’ overall online strategy, encompassing a variety of performance marketing techniques with just one team.

LAN Airlines has a portfolio of regional flights in Latin America, as well as a number of long haul flights from Europe. However, their portfolio has recently been further extended due to merging with TAM Airways, who also offer flights in Latin America. The partnership with Commission Junction will be LAN Airlines’ first experience within affiliate marketing, with the main objectives being all in the numbers in terms of sales and revenue.

Our scope will be for purchases made in Europe, regardless of the departure or destination airports; however our focus will be to promote the long haul flights offered by the airline. LAN Airlines is open to all types of publishers, especially those who are specifically within the travel industry.

Paloma Lumbreras, Sales Director for CJ Spain, commented: “We are very excited to work on this launch as it is a brand new programme within the affiliate space, so we expect to build quick results as technical integration allows us to. We are keen to share the knowledge we have gained from our experience within the travel sector.”

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TFM&A Countdown

Next week, we’ll be heading over to Earl’s Court to attend TFM&A and OA&A.  The exhibition has grown over the years and attracts a huge number of delegates, both publishers and advertisers. It’s the industry’s largest event and is the ideal place for CJ to do what they do best – network. We’ve been going for a few years now and it’s always good fun and good chat so come along and see us – it’s free.

The two-day event is hosted at Earl’s Court 2 and kicks off at 09.30 on Tuesday 26th February. This is the perfect event if you want to grow your online presence and learn more about the opportunities within the industry.

The CJ team will be pitching up a bright green stand in the OA&A section of the hall, at space 314. We’re also taking over the Affiliate Marketing Theatre as lead sponsors, where account director John Coulson and publisher account director Emmanuel Ogidan will be taking you through the future trends of the affiliate marketing landscape.  You can catch them at 11am on Tuesday. Continue reading

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Discount Vouchers’ Emily Birt wins luxury holiday courtesy of Sandals

For those avid readers of the CJ blog out there, you may remember a recent post detailing Sandals publisher initiative to win an all-inclusive luxury holiday to Jamaica.  The winner was announced last week and we would like to say congratulations to Emily Birt from Discount Vouchers who will be saying hello to the sunny shores of Kingston later this year.

Sandals and CJ designed the draw to inspire publishers to get involved in the affiliate programme over the Christmas and January period when bookings are at their height.  A good competition is a great way to engage with your publishers, and, as we can tell, it’s really rewarding.

“I’m so excited about my holiday!  I’ve never won anything before.  We all knew that it was a good opportunity with Sandals and the whole team at Discount Vouchers were vying for the prize.  Not that I’ll be doing any work whilst I’m sunning myself, but it will be good to experience the Sandals offering first had so we can better promote the brand and drive further leads and sales.” Said Emily. Continue reading

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Sharing the love this Valentine’s Day

Brits, on average, spend £119 on their Valentine – which seems a lot to but that may say more about my romantic tendencies than the state of the nation – but what about the singletons out there?

It’s difficult to meet people as we’re all so busy with work, friends, hobbies and where are you supposed to find your perfect match?  With millions of people asking these questions there’s a booming industry with a response; online dating.

We work with a few online cupids, who are constantly making relationships happen, and so we know a lot about the dating industry.

Match.com has recently become exclusive on the Commission Junction network, where we will continue to grow and nurture their programme. Their affiliate presence has flourished since joining CJ in 2005, and they are always open to new ideas.  The structure of the programme is open to all publisher models; from cashback to content, from social to SEO, everyone and anyone who has an idea of how to drive leads and sales can join the programme. Continue reading

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CJ Spain secures Iberostar

Commission Junction Spain got off to a great start to 2013, by securing Iberostar Hotels & Resorts on the network. The major hotel chain based in Spain has more than 100 hotels across Europe, Africa and America.

With an extensive knowledge of affiliate programmes within the travel sector, CJ stood out from the crowd and signed the international deal for all markets in Europe. From content to deals sites, Iberostar is keen to grow its online presence and is open to all kinds of publishers, ready to utilise strong relationships which have already been established. The hotel group has also decided to work with both post-click and post-view tracking for all publishers and transactions, to entice as much new business as possible. Continue reading

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The Power of Affiliate Marketing

At CJ we’re always looking to educate both clients and new prospects in the industry, about what we know best – affiliate marketing.

The US team have put together an infographic that breaks down the consumer journey into five simple steps: Catalyst, Evaluation, Conversion, Post-Conversion and the Loyalty Loop.

Great work guys!

Click on the image below to take a closer look.

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The value of UK Online Performance Marketing

Anyone who’s championed Performance Marketing over the past few years will be excited by today’s publication of the first independent study of spend within the channel and the value that it drives for advertisers, by the IAB in conjunction with PriceWaterhouseCoopers.

Other channels such as Display and Search have long been able to demonstrate their significance in the wider marketing mix through such studies and it’s great to finally have definitive statistics that back-up just what an important revenue stream affiliates bring to the UK Industry.

For a sector that’s had its unfair share of negative press, this is a study that will make critics stand up and take notice:

  • Between 3,000 – 4,000 advertisers are currently engaged with the space
  • Around 10,000 publishers working on campaigns
  • Estimated £9bn in sales driven by the channel in 2012
  • Responsible for between 7% and 9% of UK Digital Marketing Spend

Those already involved in the industry are well aware of what a complex and dynamic space we operate in but statistics like these rubber stamp our status as an increasing important part of the online mix.

If you’re an IAB member, you can download the full report here: http://www.iabuk.net/research/library/the-value-of-uk-online-performance-marketing-january-2013

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