Here are February’s tips of the month:
“Don’t set up a UK voucher code site! I know at least 15 publishers who are creating new voucher code sites as we speak and came across three more at the affiliate gathering in Canary Wharf, London last week.
I always say to publishers ‘think niche’. And if you must set-up a voucher code site, perhaps consider targeting some continental European markets rather than the saturated UK; countries like Germany have a dearth of voucher code sites.”
Senior Sales Manager
“In any PPC campaign, where possible, always split test your ads: create two ads in each ad group and let them run for a while. When it is apparent that one is outperforming the other, replace the less good one with a new one and start again. Over time you will gradually improve the performance of your campaign and save money!
If you want help with deciding when two ads have been running long enough to say confidently that one is performing better than the other, try using Brian Teasley’s free tool at SplitTester.com.”
Business Intelligence Engineer
“There are times when you’re trying to find out if there’s an affiliate or network link behind a text link or banner, but it’s masked or the URL changes too quickly for you to see the redirect URLs!
A tool called ‘Charles’ allows you to see all the URLs once you click on a text link or banner. You can download it here (I’ve been using it as a free trial for quite a while and it has not expired).”
Head of Agency Account Management and Publisher Development