Once again, more advertiser training – here are our Q2 training dates and details If you would like to attend either course then please email me at email@example.com
Beginners Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with less than six months affiliate marketing experience)
Details: Thursday 17th June, 9.30-13.00, CJ Offices, Breakfast Provided
- Basics of a programme
- How to best utilise the CJ interface
- Publisher Business Models – a detailed analysis
- How to best communicate with affiliates
- Top 10 things that you should be doing on your programme
Intermediate Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with between six months and two years affiliate marketing experience)
Details: Thursday 24th June, 9.30-13.00, CJ Offices, Breakfast Provided
- Strategy Planning
- Identifying, attracting and retaining the best affiliates for your programme
- Exploiting seasonality
- A creative approach
- What to do when it isn’t working
Anyone is welcome to attend but spaces tend to go very quickly. Let me know on firstname.lastname@example.org
From time to time we like to get content from the team so here I hand over control of the blog to Eleanor Pickering, one of our key Account Managers who is going to give you some tips on how to avoid being rejected by advertisers. Here she goes…
We’ve recently changed the way that publisher enquiries are dealt with here at CJ. Any queries we receive are now split evenly across the Ad Dev team and we all take a bit of time each day to to go through and answer them. Over the past few weeks, one of the most common questions to cross my desk has been a variation on this:
‘Why has advertiser x rejected my application?’
This can be a tricky one to respond to. Each advertiser has their own set of criteria to determine who makes the cut, and this can vary considerably from programme to programme, but if you’ve recently applied unsuccessfully to one of our Advertisers, and you’re looking to find out why, here are some of the most common reasons for rejection and some tips to help you get accepted in the future:
Point 1: The Advertiser may have restrictions on certain types of publisher
Before you apply to an Advertiser, make sure you read the programme description. Advertisers will often use this space to flag any special requirements for publishers. For example, the Argos description specifically mentions that incentive sites will be declined.
Old news really but we just wanted to share how delighted we were when we found out that we had been shortlisted for an a4u Community Choice Award in the Best Affiliate Network category. Not only was it a fantastic piece of news to share with a team who, we believe, are one of the most committed across the industry, but it was also great to be in such good company. A brilliant shortlist this year so congratulations to everyone who features and a big nod to the a4u guys for working so hard to continuously improve the awards and their significance to the industry.
We’ve just signed up to sponsor the Best Affiliate Marketing Blog category at the awards themselves and are keeping our fingers crossed for a number of CJ clients who are waiting to hear whether they have been shortlisted by the judging panel.
A massive thanks to everyone who nominated us and good luck to all those who have been shortlisted. We’ll be seeing you on the night!
It’s Friday and what better way to celebrate than with an interview with Andy Hibbert from Artemis8 - www.artemis8.co.uk .First we will start with a photo of Andy and the proceed to a little bit about what he does. After that he is fielding questions from the CJ team about the search market.
What is your role at Artemis8 and how long have you been there?
I’m the Head of Partnerships, and have been for about a year and a half now. I spend my time looking for new PPC commercial opportunities and developing relationships with clients, networks and agencies. It’s a really enjoyable role – I’m out and about a lot, meeting new and interesting people who are looking to get more from their search marketing. My wife thinks I spend too much time in nice restaurants and ‘networking’ in pubs. She may have a point.
Here are February’s tips of the month:
“Don’t set up a UK voucher code site! I know at least 15 publishers who are creating new voucher code sites as we speak and came across three more at the affiliate gathering in Canary Wharf, London last week.
I always say to publishers ‘think niche’. And if you must set-up a voucher code site, perhaps consider targeting some continental European markets rather than the saturated UK; countries like Germany have a dearth of voucher code sites.”
Senior Sales Manager
“In any PPC campaign, where possible, always split test your ads: create two ads in each ad group and let them run for a while. When it is apparent that one is outperforming the other, replace the less good one with a new one and start again. Over time you will gradually improve the performance of your campaign and save money!
If you want help with deciding when two ads have been running long enough to say confidently that one is performing better than the other, try using Brian Teasley’s free tool at SplitTester.com.”
Business Intelligence Engineer
“There are times when you’re trying to find out if there’s an affiliate or network link behind a text link or banner, but it’s masked or the URL changes too quickly for you to see the redirect URLs!
A tool called ‘Charles’ allows you to see all the URLs once you click on a text link or banner. You can download it here (I’ve been using it as a free trial for quite a while and it has not expired).”
Head of Agency Account Management and Publisher Development
TFM&A (technology for marketing and advertising) is taking place next week and we have a speaker slot. On the 24th February between 11.30 and 12.00 Alison Guise our European General Manager will be talking with Anna Corp from Sainsbury’s in a presentation entitled: Affiliate Marketing, are you paying too much for it or are you asking too much from it?
The presentation should be really interesting. It is in the Online Marketing Theatre if you want to attend.
As well as this our sister company Mediaplex will be exhibiting at the event on stand G41 so make sure you pop by to say hello!
Yet another new member of staff joins us in the CJ offices in the avant-garde, recondite and trailblazing London district of Putney. Notable residents (past and present) of Putney (according to Wikipedia) include Sir Richard Branson, Clement Atlee, Marc Bolan, Simon Le Bon and Bobby Moore. We have great pleasure in announcing a new addition to this list – Vikki Hearne, who is the new Account Manager at CJ.
Vikki has joined us in Emmanuel’s team to support him strategically and tactically with the portfolio he oversees as Account Director. Would you like to know more about Vikki? Let me start with a photo of her which looks like a happy holiday snap.
And now let us take the time to get to know her more with a quick interview
Ahhh it is February already. Amongst other things, this means that I am ready to give you the monthly installment of our collated tips of the week.
“If you are a publisher working from home then start the New Year on a positive note by developing good habits. You will probably be pleased to not have to accede to the disciplines of an employer’s office, but should nevertheless get dressed for work, spend fixed hours on the computer doing your affiliate marketing, eat well, and generally run your home office in an uber-professional manner. Otherwise you may find yourself losing motivation and becoming unproductive over the medium to long term.
There are ten excellent tips on working from home here on Microsoft’s small business site.”
Key Account Manager
Happy New Year everybody! What better way to start the year than with November and December’s collated tips of the week?
“One of the most time consuming aspects of being a publisher is having to manually log into different affiliate network interfaces to view your statistics. There are solutions that enable you to check figures from lots of networks in one place. Most are US focused and don’t cater for all the major UK networks, but ones that do are Staagg and Affmeter. The former pulls statistics into a web or mobile interface and is free, and the later is a downloadable tool which costs $14.95 a month.”
Head of Client Services
We have collated a list of the final order dates for some of our merchants. We will updating this as more information comes available from merchants.