Last week we were pleased to announce the launch of a new UK wide affiliate programme with the world’s largest online only grocer, Ocado. This appointment tops up our ever-growing list of established UK brands on the network, and continues our recent success in the affiliate market.
We’re excited to get started on growing the programme, as Ocado seeks to expand their reach recruiting new customers by spreading the word about their green sensibilities. Their approach to the affiliate channel is open to a variety of publisher models to further build upon their online success.
The programme is already in full swing with an exclusive voucher code promoting a £20 discount off a first shop over £80, as well as a generous £6 commission for publishers driving new customers spending £40 or more. Continue reading
a4uexpo London will be known as Performance Marketing Insights: London as the capital once again hosts the nation’s leading performance marketing conference.
Bristol, UK – 6th June 2013 - Performance Marketing Insights: London [www.performancemarketinginsights.com/london] is the new name for the now infamous performance marketing conference, a4uexpo . The event’s latest branding gives it additional scope to cover even more of the pay-on-performance digital marketing model and brings it in line with the recent US event, Performance Marketing Insights: New York City.
Affilliate Window has been unveiled as Platinum Sponsors Performance Marketing Insights: London, alongside Affilinet returning to support the event as Gold sponsor. Webgains and Commission Junction continue their support of the largest Performance Marketing event alongside third-party performance marketing solution, Linkdex, with Tradedoubler host of this years official networking reception party in the capital. Continue reading
Have you entered the CJ competiton on Twitter yet?
We’ve got two full day passes (worth €1390!) to give away as a pair for a4uexpo Europe and all you have to do is follow and RT us ensuring the official competition hashtags are included #WinWithCJ and #a4uexpo.
The two day event, hosted in the beautiful city of Amsterdam, is crammed full with exhibitors and speakers who are all experts within performance marketing.
There’s no time like the present to start putting the £814million industry at the heart of your online strategy, so make sure you enter the competition with your chance to win – you’ve got to be in it to win it!
Be quick, the competition ends Sunday 16th June at midnight and the lucky winner will picked on Monday 17th June.
Check out the Commission Junction twitter feed here to get involved with the giveaway: www.twitter.com/CJUKNetwork
If you have any questions about the competition, please just drop us a line on CJ_UK_Marketing@cj.com.
The tourist specialists for Paris and France nationwide, Pariscityvision.com, today launched their first ever affiliate programme with Commission Junction. The website offers the largest choice of guided and non-guided tours, with more than 220 coach trips, walking trips and private tours for the perfect trip away to France.
Pariscityvision.com is part of the world’s largest sightseeing tour company, the Grayline network, which is internationally recognised for its quality service and local expertise.
Through a consistent strategic partnership with Commission Junction and with an open approach to the extensive global publisher base, the advertiser is looking to further develop their affiliate strategy. Pariscityvision.com is looking to build a programme on an international scale working in the UK, the USA, Canada and Australia, taking advantage of Commission Junction’s international solutions.
To kick start the programme CJ and Pariscityvision.com have a range of promotions offers with 10% off the following tours: Continue reading
When consumers are paying for high-value or service-led goods, for example holidays and financial applications, they may want to talk to a person to complete their purchase. CJ PayPerCall is the perfect solution to marry these online and offline channels; tracking calls like clicks.
The technology benefits both parties; for publishers they are rewarded for the sales they drove but may have previously missed out on as the consumer turns to the offline channel, and for advertisers their reach extends and so more sales are made.
Take a look at this one pager to find out how the solution could help grow your affiliate presence.
In four weeks’ time, the CJ international teams will be heading over to the Netherland’s capital, Amsterdam, for the annual A4uexpo Europe. With over 900 delegates walking through the door and more than 30 conference sessions across two days, the event is a huge opportunity for anyone in the affiliate industry.
Performance marketing has recently gained a significant part of the limelight within digital advertising, due to the continuous amount of research which champions its technology and boasts its success stories. Therefore there is no better time to get involved with one of the industry’s biggest events.
CJ will be there en masse with teams from the UK, France, Germany, Spain and Sweden, ready to share secrets on cutting-edge technology, latest industry trends, and how to grow programmes on an international scale. Meet the faces behind the world’s largest affiliate network on stand 29 and find out what we can do for your future in performance marketing.
Get your hands on a ticket today and using the exclusive Commission Junction discount code, CJ.Client50, you can save yourself €50! Just click here and enter the code in when you check out.
Have a sneak peak at the agenda and find out all you need to know about the event here.
As the affiliate industry continues to grow and become ever-more innovative, it’s no surprise that mobile is becoming a key player within the space. The smartphone can now share photos with our friends, compare prices from a barcode and point us in the right direction all from a singular device. We seem to rely on it so much that two thirds of us in the UK “can’t imagine life without our mobile phone” (Source: The IAB Future Facing Mobile Study, IAB 2012).
The world has gone so mobile-crazy that it is predicted by 2014 we will be outnumbered by devices, as the International Telecoms Union recorded that there are 6.8 million subscriptions at present. This just shows how wide the demographics for mobile phone users stretch; how many people do you know without one?
Recently CJ UK country manager, Florian Gramshammer, featured in The Drum with his comments on how mobile was set to change the future of the affiliate space: Continue reading
Last week performance marketing industry news site, PerformanceIN, released their 2013 European Publisher Survey; and we’re on board to recruit publishers to take part and share details of their performance marketing endeavours.
The anonymous survey has in the past helped to define trends, observe demographics and identify solutions for difficulties within the industry. It’s a great chance for publishers to have their say and potentially make a difference to the industry; after all, they are at the heart of performance marketing. Continue reading
Last month CJ’s Head of Advertiser Development, Ellie Pickering, missed the faint glimmers of English spring sunshine as Mark Warner whisked her away to Courchevel, along with a selection of travel journalists and Martin Connolly from retargeting affiliate, AdGenie. With skiing lessons and a whole lot of après-ski cocktails, the CJ merchant laid on an action-packed four-day weekend itinerary for the group.
Mark Warner, established in 1974, joined the CJ network last July to enhance the brand’s online offering. And after a successful first year, they’re keen to work with a selection of different affiliate models to mature the programme further. As with the rise and ever-growing importance of content, the merchant is keen to speak to travel content sites and bloggers to build a buzz about the brand.
With up to 9% commission on both summer and ski package holidays and extended cookie length of 45 days, not to mention trips away to reward top publishers, the Mark Warner programme is a great one to be a part of.
Please visit the Mark Warner affiliate page: http://www.markwarner.co.uk/affiliates or sign up here: https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=3671919
The IAB/PwC Online Performance Marketing Study revealed cashback sites as the biggest affiliate model within the industry; taking more than a 30% share, with advertisers spending over £200million on the various publisher websites available. Despite such dominance within the market, the cashback model is still questioned by brands who doubt its image. However in such a bargain-hungry economy, consumers are always on the hunt for the best deal and this is the root to its success.
As key publisher, Quidco, hit the 3million member mark last month, we caught up with them to find out exactly how effective the model is and the evidence was all in the numbers.
With a colossal fan base of 124k on Facebook and 100k members joining each month, Quidco is effectively a brand in its own right. The loyalty of their membership base is highlighted by the engagement of their members, that almost a third of users set themselves a target to reach before withdrawing their cashback.
The demographics of the membership base should be enough to reverse any negative perceptions of the model, as Quidco’s most active users are 85% more likely to earn over £40k, are between the ages of 35 and 44, and are more likely to have mortgage than rent. Therefore, such an affluent customer base pushes the average order value up to almost £100. Continue reading