When consumers are paying for high-value or service-led goods, for example holidays and financial applications, they may want to talk to a person to complete their purchase. CJ PayPerCall is the perfect solution to marry these online and offline channels; tracking calls like clicks.
The technology benefits both parties; for publishers they are rewarded for the sales they drove but may have previously missed out on as the consumer turns to the offline channel, and for advertisers their reach extends and so more sales are made.
Take a look at this one pager to find out how the solution could help grow your affiliate presence.
In four weeks’ time, the CJ international teams will be heading over to the Netherland’s capital, Amsterdam, for the annual A4uexpo Europe. With over 900 delegates walking through the door and more than 30 conference sessions across two days, the event is a huge opportunity for anyone in the affiliate industry.
Performance marketing has recently gained a significant part of the limelight within digital advertising, due to the continuous amount of research which champions its technology and boasts its success stories. Therefore there is no better time to get involved with one of the industry’s biggest events.
CJ will be there en masse with teams from the UK, France, Germany, Spain and Sweden, ready to share secrets on cutting-edge technology, latest industry trends, and how to grow programmes on an international scale. Meet the faces behind the world’s largest affiliate network on stand 29 and find out what we can do for your future in performance marketing.
Get your hands on a ticket today and using the exclusive Commission Junction discount code, CJ.Client50, you can save yourself €50! Just click here and enter the code in when you check out.
Have a sneak peak at the agenda and find out all you need to know about the event here.
As the affiliate industry continues to grow and become ever-more innovative, it’s no surprise that mobile is becoming a key player within the space. The smartphone can now share photos with our friends, compare prices from a barcode and point us in the right direction all from a singular device. We seem to rely on it so much that two thirds of us in the UK “can’t imagine life without our mobile phone” (Source: The IAB Future Facing Mobile Study, IAB 2012).
The world has gone so mobile-crazy that it is predicted by 2014 we will be outnumbered by devices, as the International Telecoms Union recorded that there are 6.8 million subscriptions at present. This just shows how wide the demographics for mobile phone users stretch; how many people do you know without one?
Recently CJ UK country manager, Florian Gramshammer, featured in The Drum with his comments on how mobile was set to change the future of the affiliate space: Continue reading
Last week performance marketing industry news site, PerformanceIN, released their 2013 European Publisher Survey; and we’re on board to recruit publishers to take part and share details of their performance marketing endeavours.
The anonymous survey has in the past helped to define trends, observe demographics and identify solutions for difficulties within the industry. It’s a great chance for publishers to have their say and potentially make a difference to the industry; after all, they are at the heart of performance marketing. Continue reading
Last month CJ’s Head of Advertiser Development, Ellie Pickering, missed the faint glimmers of English spring sunshine as Mark Warner whisked her away to Courchevel, along with a selection of travel journalists and Martin Connolly from retargeting affiliate, AdGenie. With skiing lessons and a whole lot of après-ski cocktails, the CJ merchant laid on an action-packed four-day weekend itinerary for the group.
Mark Warner, established in 1974, joined the CJ network last July to enhance the brand’s online offering. And after a successful first year, they’re keen to work with a selection of different affiliate models to mature the programme further. As with the rise and ever-growing importance of content, the merchant is keen to speak to travel content sites and bloggers to build a buzz about the brand.
With up to 9% commission on both summer and ski package holidays and extended cookie length of 45 days, not to mention trips away to reward top publishers, the Mark Warner programme is a great one to be a part of.
Please visit the Mark Warner affiliate page: http://www.markwarner.co.uk/affiliates or sign up here: https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=3671919
The IAB/PwC Online Performance Marketing Study revealed cashback sites as the biggest affiliate model within the industry; taking more than a 30% share, with advertisers spending over £200million on the various publisher websites available. Despite such dominance within the market, the cashback model is still questioned by brands who doubt its image. However in such a bargain-hungry economy, consumers are always on the hunt for the best deal and this is the root to its success.
As key publisher, Quidco, hit the 3million member mark last month, we caught up with them to find out exactly how effective the model is and the evidence was all in the numbers.
With a colossal fan base of 124k on Facebook and 100k members joining each month, Quidco is effectively a brand in its own right. The loyalty of their membership base is highlighted by the engagement of their members, that almost a third of users set themselves a target to reach before withdrawing their cashback.
The demographics of the membership base should be enough to reverse any negative perceptions of the model, as Quidco’s most active users are 85% more likely to earn over £40k, are between the ages of 35 and 44, and are more likely to have mortgage than rent. Therefore, such an affluent customer base pushes the average order value up to almost £100. Continue reading
This week the CJ team were out in force as both co-sponsor and nominee for the 7th annual Performance Marketing Awards, hosted at the Grosvenor Hotel on Park Lane.
On the night we were thrilled to pick up the award for Best in Retail with Argos, which showcased the team’s wide variety of stellar work they have achieved with the hugely successful online store. We were also delighted to be highly commended for Best use of Email with SaleCycle and Laura Ashley, as well as for the Best Managed Affiliate Programme with Argos.
We were proud to be successful as well as platinum sponsor at this year’s Performance Marketing Awards – especially now at a time when the growth of the performance marketing industry is receiving the recognition it has long deserved.
The IAB’s performance marketing study is testament to this growth, revealing that advertisers in the UK spent £814million on performance marketing last year. With that in mind I think it’s definitely a time to celebrate some of the successes within the industry, which is why these awards are so important to the future growth of our market.
The foundations of the performance space lie in direct response and measurability, but the landscape is becoming ever-more innovative and diverse, this was reflected in the wide variety of award entries received this year. It was great to see more faces in the crowd and more businesses vying for every award; it was a tribute to the success and growth of the industry.
Performance marketing news site and leading industry events company A4u has rebranded the business and launched a fresh new website.
The company, which is well-known for producing unique and targeted conferences and expos aimed at industry professionals, runs the popular A4u news website and also creates detailed reports and surveys related to the performance marketing sector.
In keeping with the fast moving and expanding performance marketing industry; whereby online marketing and advertising techniques, or specific actions, result in retailers and affiliates/publishers receiving payment, the Bristol-based firm has revamped and upped its offering by launching PerformanceIN.com.
With its experienced and growing team of journalists focused on global performance marketing news, the site devotes new sections specifically to the key disciplines of performance marketing.
As well as the main news and feature sections, there are now eight dedicated areas aimed at those hunting for specific news on affiliate, mobile, social, search, display, email, lead generation and analytics.
There are also separate sections for infographics, case studies, surveys, reports and more. Users can also change their ‘region’ to view news from the UK, Europe, the US or globally. Continue reading
As the spring sunshine and warm weather is starting to emerge, it’s time to put away all of those woollen jumpers, thick socks and rain coats, and be hopeful for more sunny days.
Long-standing CJ merchant, Laura Ashley, has released their new fashion collection just in time to brighten up your wardrobe. With floral patterns, geometric prints, splashes of colour, as well as pastels, the four different styles suit a number of occasions; we’ll certainly be having a browse for the summertime.
Laura Ashley boasts over ten years of experience within the affiliate channel, and their programme is one of CJ’s most mature. They partner with a range of publisher models, which all benefit from average order values of £250 with a commission of 6%. They’re particularly keen to get involved with content sites to build relationships and increase awareness of the products they sell, with fashion being one of their main focuses. As a veteran of the industry their programme is well invested, complete with a creative interface and a dynamic data feed.
What’s more, for one month only they are opening negotiations with publishers to increase CPA to a massive 10% for all women’s fashion items and the new range of men’s shirts. If you’re interested in getting involved with this scheme or want to discuss signing up to the Laura Ashley programme, I’m the Account Manager for the programme so please drop me a line on email@example.com. Or alternatively, we’re always on the end of the phone or Twitter. Continue reading
In two weeks’ time, Stamford Bridge plays host the Affiliate Management Days on the 15th – 16th May, where experts within the industry gather to share opinions and insight on the current and future markets. The event is designed for both those who have an existing programme, as well as those who are looking to branch into the market.
We’ve got some good news if you’re interested in attending. CJ has an exclusive voucher giving 20% off to those who purchase tickets online. Simply use CJ13 when registering for your ticket via this link.
Make sure you take a look at what CJ has got planned for the two-day event, and we’ll see you there!