16 October 2013: Specialist Holidays Group (SHG, a division of TUI Travel PLC) today announces the launch of an exclusive affiliate programme with global performance network, Commission Junction (CJ). SHG has worked with CJ for 6 years on its Crystal Ski and Thomson Lakes & Mountains brands. This new appointment will launch programmes for several more of SHG’s brands; Hayes and Jarvis, Sovereign Luxury Travel, Meon Villas and Citalia.
The Group concentrates on offering a range of high quality, specialist holidays for discerning travellers seeking flexibility and outstanding value for money. The new affiliate partnership will look to increase the online presence of all Specialist Holidays Group brands, with a targeted programme that drives digital presence for the individual brands as well as generating incremental value for the business.
The decision to expand the partnership was taken to enable Commission Junction to provide a consultative service for the UK online marketing team across all brands under the SHG umbrella, as well as offering a comprehensive reporting suite to deliver detailed analysis to the wider marketing team.
Working with the online marketing team, the SHG affiliate programme will compliment all digital activity for the Group driving cost effective and engaged traffic across all brands.
Rob Sillars, Head Of Digital Marketing at Specialist Holidays Group commented;“We are thrilled to appoint Commission Junction across the SHG brands. They have proved themselves as the perfect partner to support us in delivering our affiliate ambitions and we look forward to working with them to make affiliate marketing a key part of our digital marketing strategy for SHG.”
Eleanor Pickering, Head of Advertiser Development at Commission Junction said: “We’re delighted that SHG has expanded its partnership with Commission Junction. There is a lot of potential to build on the current affiliate programme and we look forward to growing its online presence using our strengths, knowledge and relationships with travel publishers. The appointment is testament to CJ’s knowledge of the vertical sector which is evident in our growing portfolio of clients.”
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Notes to editors
Commission Junction: Partnerships in Action
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We believe people and partnerships are as vital as the advanced technology we use. This stellar combination of people and technology helps us deliver amazing results based on wholly measurable brand actions.
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