The psychology behind e-commerce

Working closely with so many companies means we’re always learning.  Whether that’s about the latest technology innovations or insights into the online advertising market.

The latest snippet of insight which sparked conversation was Vouchercloud’s ’Consumer Psychology & the E-Commerce Checkout’.

It paints a somewhat painful picture of how impatient we are and how much we’ve come to rely on exceptional service, design at a bargain cost with our online retail experience.

There’s a lot of information to take in but it’s well worth checking out!

 

Consumer Psychology and the E-Commerce Checkout – An infographic by the team at vouchercloud

 

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IAB reveal results from second Online Performance Marketing study

 

The IAB and the affiliate marketing council have worked with PricewaterhouseCoopers over the past two years to build a portrait of the affiliate and lead generation industry.  Today the research project reveals that advertisers spent £1 billion on “Online Performance Marketing” in 2013, that’s huge growth of 15% on 2012.

It’s important to recognise the position of the performance market, in a world where marketers are always chasing new ways of engaging with their audience the performance industry needs to ensure it’s continually growing and innovating to play a valuable part in the wider marketing mix.  Continue reading

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Commission Junction expands portfolio of travel clients with TUI Specialist Holidays Group

16 October 2013: Specialist Holidays Group (SHG, a division of TUI Travel PLC) today announces the launch of an exclusive affiliate programme with global performance network, Commission Junction (CJ).  SHG has worked with CJ for 6 years on its Crystal Ski and Thomson Lakes & Mountains brands.  This new appointment will launch programmes for several more of SHG’s brands; Hayes and Jarvis, Sovereign Luxury Travel, Meon Villas and Citalia.

The Group concentrates on offering a range of high quality, specialist holidays for discerning travellers seeking flexibility and outstanding value for money.  The new affiliate partnership will look to increase the online presence of all Specialist Holidays Group brands, with a targeted programme that drives digital presence for the individual brands as well as generating incremental value for the business.

The decision to expand the partnership was taken to enable Commission Junction to provide a consultative service for the UK online marketing team across all brands under the SHG umbrella, as well as offering a comprehensive reporting suite to deliver detailed analysis to the wider marketing team.

Working with the online marketing team, the SHG affiliate programme will compliment all digital activity for the Group driving cost effective and engaged traffic across all brands.

Rob Sillars, Head Of Digital Marketing at Specialist Holidays Group commented;“We are thrilled to appoint Commission Junction across the SHG brands. They have proved themselves as the perfect partner to support us in delivering our affiliate ambitions and we look forward to working with them to make affiliate marketing a key part of our digital marketing strategy for SHG.”

Eleanor Pickering, Head of Advertiser Development at Commission Junction said: “We’re delighted that SHG has expanded its partnership with Commission Junction.  There is a lot of potential to build on the current affiliate programme and we look forward to growing its online presence using our strengths, knowledge and relationships with travel publishers.  The appointment is testament to CJ’s knowledge of the vertical sector which is evident in our growing portfolio of clients.

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Notes to editors

Commission Junction: Partnerships in Action

We’ve built the world’s largest affiliate marketing company on three words: results, relationships and service.

We believe people and partnerships are as vital as the advanced technology we use.  This stellar combination of people and technology helps us deliver amazing results based on wholly measurable brand actions.

Our teams match expertise in shaping highly specific and optimised digital brand strategies with a network of innovative publishers established in the UK and around the globe.

We’re part of ValueClick Inc., a world-leading online marketing company, which means our teams benefit from exposure to constant innovation and a focus on service in online marketing.

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Deeplinking tool for publishers updated

We are thrilled to announce that Commission Junction now has a Deep Link Generator that allows publishers to create a deep link to a product or promotion without having to log into the interface. This new tool will save publishers a ton of time and includes additional functionality available in the interface. Through this downloadable bookmarklet publishers will be able to add SID’s, encrypt links or choose from multiple PID’s. To get access to the tool and learn more, check out our deep link generator video.

Did you know that advertisers who allow deep linking average more than 50% more sales on deep links? Most content publishers don’t link to an advertiser home page and need access to specific products to do blog posts. The deep link generator only works for advertisers that currently allow deep links, so now is a great time for advertisers to get in the game and allow deep linking. Commission Junction will be working with advertisers to encourage them to update their settings.

This is the first of many new content innovations that make it easier for publishers and advertisers to work with Commission Junction.  So stay tuned for more content updates and happy deep linking!

Just follow these three easy steps and download the tool on cj.com: http://www.cj.com/publisher/cj-deep-link-generator.

One: Visit an advertisers site and locate a product to promote.

Two: Click the bookmarklet in your toolbar.

Three: Copy and use the link immediately.

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The super early bird catches the Performance Marketing Insights discount

We have only just recovered from our excursions in Amsterdam attending a4uexpo Europe, learning, network and discussing international developments in the world of performance marketing.  But PerformanceIN is it again as Performance Marketing Insights: London 2013 nee a4uexpo London will soon be upon us.Performance INsight

If you want to be one of the uber-organised elite you can book your tickets now.  Super Early bird tickets are available until Friday 19th July so make sure reserve your ticket here: http://performancemarketinginsights.com/london/register/ Continue reading

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Commission Junction chosen as exclusive partner to launch the first affiliate programme for new fashion retailer MRP

We’re incredibly pleased to announce another client to our ever growing fashion retail portfolio with MRP.com.  If you haven’t checked them out they’re a great, affordable and very fashionable site who have just launched here in the UK.

Here’s the full press release:

London, UK, 26 June 2013 – New online fashion retailer, MRP.com, has chosen to launch their UK affiliate programme exclusively with global affiliate network, Commission Junction.  As a hugely popular retailer in South Africa, famous for fashionable looks at every day value prices MRP.com is looking to expand and reach out to a worldwide audience focusing on growth with their online offering.  The team at Commission Junction were selected to launch the brand in the UK market. Continue reading

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PerformanceIN research reveals publisher perspective of the performance marketing landscape

As the performance marketing industry grows, more research is carried out to offer insight into the space. That’s exactly what PerformanceIN has done, releasing research which assesses the market from a publisher’s perspectives.

The study showed that the biggest fear in the industry is Google’s relentless updates which have a knock on impact on online businesses. In 2012 just 3% of publishers deemed Google’s algorithm amends to be the biggest threat to earnings, this has swelled tenfold as 30% now believe it is the greatest threat to industry growth.

Continue reading

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The CJ Cup

winners

The Champions!

Last night we hosted the most anticipated inaugural sporting event of the year, the coveted Commission Junction Table Football Cup. Publishers, merchants, agencies and a many of CJ’s finest packed out Bar Kick in Shoreditch to compete to win the esteemed title.

Fuelled with hot dogs and beer, eight countries (aka teams) battled it out. Quidco competing for Sweden fought bravely in a hotly contended bathe with Savoo representing Ireland. But both teams were eventually knocked out by USA with a stellar team from Media Com.

In the other half of the draw the Jacks at Student Beans were seen to be the ones to beat representing Spain but unlike most footballing tournaments, Germany didn’t get any points on the board with an upset team from TCB. Continue reading

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Commission Junction and Ocado launch innovative affiliate partnership

Last week we were pleased to announce the launch of a new UK wide affiliate programme with the world’s largest online only grocer, Ocado. This appointment tops up our ever-growing list of established UK brands on the network, and continues our recent success in the affiliate market.

We’re excited to get started on growing the programme, as Ocado seeks to expand their reach recruiting new customers by spreading the word about their green sensibilities.  Their approach to the affiliate channel is open to a variety of publisher models to further build upon their online success.

The programme is already in full swing with an exclusive voucher code promoting a £20 discount off a first shop over £80, as well as a generous £6 commission for publishers driving new customers spending £40 or more. Continue reading

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Affiliate to Performance: The Rebrand the Marketing Industry has Been Waiting For

a4uexpo London will be known as Performance Marketing Insights: London as the capital once again hosts the nation’s leading performance marketing conference.

Bristol, UK – 6th June 2013 - Performance Marketing Insights: London [www.performancemarketinginsights.com/london] is the new name for the now infamous performance marketing conference, a4uexpo . The event’s latest branding gives it additional scope to cover even more of the pay-on-performance digital marketing model and brings it in line with the recent US event, Performance Marketing Insights: New York City.

Affilliate Window has been unveiled as Platinum Sponsors Performance Marketing Insights: London, alongside Affilinet returning to support the event as Gold sponsor. Webgains and Commission Junction continue their support of the largest Performance Marketing event alongside third-party performance marketing solution, Linkdex, with Tradedoubler host of this years official networking reception party in the capital. Continue reading

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