Here we have a review by Matthew Cheng, eCoupons.com on Cyber Monday and how retailers can take advantage of this sale period.
‘Cyber Monday’ and ‘Black Friday’ are common sales periods before Christmas that have predominantly only been promoted in America. These sale events are now becoming more common in the UK and Worldwide. UK retailers can capitalize on this trend by utilizing these sale phrases to amplify media coverage and consumer awareness of their sales.
Amazon.com was one of the last online retailers to embrace ‘Cyber Monday’ in America, with its first ‘Cyber Monday’ branded sale in 2008. This year Amazon has brought out ‘Black Friday’ and ‘Cyber Monday’ campaigns in the UK, Germany and Canada. Amazon.de announced it would host its first ‘Cyber Monday’ in Germany on November 29th to coincide with ‘Cyber Monday’ in America, and Amazon.co.uk announced their plans to have ‘Black Friday’ deals between November 22nd to 26th (also to coincide with the dates for Black Friday in America). In addition, other US based retailers with global operations, such as Adobe and Apple are also hosting ‘Black Friday’ and ‘Cyber Monday’ sales in the UK.
This afternoon we launched our Christmas Microsite which can be found at www.cjblog.co.uk/christmas.
This microsite allows publishers to view all of our advertiser’s Christmas offers and promotions, and we will update the site to promote January Sales information as soon as this is available.
We are also running a competition where the entrant can win £50 per week of CJ merchant vouchers or gift cards up until Christmas. To enter our competition all you have to do is submit a Christmas themed photo of your team and the best one each week will win. The first week we will be giving away a £50 Hotel Chocolat gift card. Click here to see more competition details and to see the CJ’s Christmas Photo effort.
The site will be updated daily with all Christmas CJ merchants offers. Take a look and we hope it helps to bring you a profitabe Christmas!
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If you’ve got a technical solutions idea that will help the industry, speak to your affiliate network, because they may be able to build your idea and monetise it for you.