We are posting the IAB’s Code of Conduct on behalf of the Affiliate Marketing Council. Commission Junction UK are signatory of this agreement and fully committed to ensure our publishers adhere to these rules. Please read the below correspondance so you are aware of the recent changes to regulations.
The IAB’s Affiliate Marketing Council thought it would be timely to update you on the collective approach being taken by the eight member networks of the Affiliate Marketing Council on voucher code policy as well as the latest version of the IAB AMC’s voucher code, code of conduct.
As you’re hopefully aware last year saw a tightening of the voucher code, code of conduct and as an affiliate who makes use of voucher codes the Council wanted to ensure you’re fully aware of the changes as well as secure your commitment to the code in 2011.
We are delighted that CJ alongside Argos and Egg have been shortlisted for the Revolution Awards in the ‘Best Use of Affiliate Marketing’ category. To see the full list of finalists click here.
Egg and Argos are both fantastic programmes and we are delighted to count them as clients. The award ceremony will take place in a few months and we can’t wait.
This is very encouraging news on A4U Award deadline day. Fingers crossed for those as well.
The time has come again for the first instalment of this year’s advertiser training. If you would like to attend either of these courses please email me at firstname.lastname@example.org
Beginners Guide to Affiliate Marketing – this course is suitable for merchants or agency staff with less than six months affiliate marketing experience.
Details: Thursday 10th March, 9.30am-1.30pm, Commission Junction Offices, with Breakfast provided
- Basics of a programme
- How to best utilise the CJ interface
- Publisher Business Models – a detailed analysis
- How to best communicate with affiliates
- Top 10 things that you should be doing on your programme
Intermediate Guide to Affiliate Marketing – this course is suitable for merchants or agency staff with between six months and two years affiliate marketing experience
Details: Thursday 17th March 9.30-1.30pm, Commission Junction Offices, with breakfast provided
- Strategy Planning
- Identifying, attracting and retaining the best affiliates for your programme
- Exploiting seasonality
- A creative approach
- What to do when it isn’t working
Anyone is welcome to attend but spaces for each course go quickly. Let me know if you wish to attend on email@example.com
We released a press release yesterday showing how we were able to sign eight premium brands to our affiliate network in the space of three months. These eight brands were Qatar Airways, Garmin, Fenchurch, Past Times, Cheapflights, iSUBSCRIBE, Club Med and TJ Hughes.
For more information and comments from the Affiliate Manager of iSUBSCRIBE and the Ecommerce Project Manager of TJ Hughes click here.
Last Thursday CJ held another affiliate day, this time for travel affiliates to improve and create relationships in the run up to Christmas and January, which are known for being the busiest time for travel and holiday bookings.
We had over 50 meetings scheduled in one day, giving travel merchants the opportunity to work with publishers they may not have in the past and discuss possible promotions for the upcoming months.
A meeting in action
After a successful day and lots of positive feedback from the affiliates who attended we will be planning another travel affiliate day early next year.
Here we have a review by Matthew Cheng, eCoupons.com on Cyber Monday and how retailers can take advantage of this sale period.
‘Cyber Monday’ and ‘Black Friday’ are common sales periods before Christmas that have predominantly only been promoted in America. These sale events are now becoming more common in the UK and Worldwide. UK retailers can capitalize on this trend by utilizing these sale phrases to amplify media coverage and consumer awareness of their sales.
Amazon.com was one of the last online retailers to embrace ‘Cyber Monday’ in America, with its first ‘Cyber Monday’ branded sale in 2008. This year Amazon has brought out ‘Black Friday’ and ‘Cyber Monday’ campaigns in the UK, Germany and Canada. Amazon.de announced it would host its first ‘Cyber Monday’ in Germany on November 29th to coincide with ‘Cyber Monday’ in America, and Amazon.co.uk announced their plans to have ‘Black Friday’ deals between November 22nd to 26th (also to coincide with the dates for Black Friday in America). In addition, other US based retailers with global operations, such as Adobe and Apple are also hosting ‘Black Friday’ and ‘Cyber Monday’ sales in the UK.
This afternoon we launched our Christmas Microsite which can be found at www.cjblog.co.uk/christmas.
This microsite allows publishers to view all of our advertiser’s Christmas offers and promotions, and we will update the site to promote January Sales information as soon as this is available.
We are also running a competition where the entrant can win £50 per week of CJ merchant vouchers or gift cards up until Christmas. To enter our competition all you have to do is submit a Christmas themed photo of your team and the best one each week will win. The first week we will be giving away a £50 Hotel Chocolat gift card. Click here to see more competition details and to see the CJ’s Christmas Photo effort.
The site will be updated daily with all Christmas CJ merchants offers. Take a look and we hope it helps to bring you a profitabe Christmas!
If you’ve got a technical solutions idea that will help the industry, speak to your affiliate network, because they may be able to help build your idea and monetise it for you.
Make sure the people you work with won’t sacrifice long-term sustainability in the name of short term gains.
Affiliate marketing is full of buzz-words and technical jargon, so don’t commit to anything before you understand exactly what it means. It’s the same for everyone, so don’t be shy – even if you have to ask someone a few times – your affiliate network should be happy to make everything clear for you.