Make sure the people you work with won’t sacrifice long-term sustainability in the name of short term gains.
Affiliate marketing is full of buzz-words and technical jargon, so don’t commit to anything before you understand exactly what it means. It’s the same for everyone, so don’t be shy – even if you have to ask someone a few times – your affiliate network should be happy to make everything clear for you.
Recent EU legislation on privacy policies has given guidance on tag and cookie types. Check with your network to make sure you aren’t falling foul of the new rules.
By using Commission Junction tracking, you will be able to measure and compare CPAs across all of your marketing channels and plan accordingly.
Being forced to turn off an affiliate marketing programme will cost you money. So be cautious, take precautions, check financials and minimise risk.
If you want to control traffic that isn’t converting or optimise traffic that is, you’ll need to see what’s coming from where. Commission Junction provides referring URLs so you can do this.
If you’ve got a technical solutions idea that will help the industry, speak to your affiliate network, because they may be able to build your idea and monetise it for you.
Having the ability to know which advert, merchant or product is converting best is vital when it comes to optimising your site.
The A4U Expo took place last week, but the event is still fresh in our team’s minds. Read their highlights and what made this year’s Expo ‘bigger and better than ever’, with recollections from account managers to our general manager, and even our CEO.
“I had a great two days of networking, managing to meet some of my publishers, whom I have only ever spoken to on the phone so was great to put names to faces. I was also able to spend time with my clients and introduced them to potentially new opportunities, or directed them to seminars which would be a useful insight for their own programme.” Dipa Shah, Account Director
Dan speaking at 'The Grill!' Panel
Make sure you check your network’s terms and conditions. If merchants you promote decide to stop their affiliate marketing activity, you’ll want plenty of notice to be able to replace them.