Better late than never here are May’s tips of the week.

“Shakespeare may have said that rough winds shake the darling buds of May, but SEOs will tell you code bloat blows aways the likelihood of prominent rankings in the SERPs.

Software like Dreamweaver, as handy as it can be, generates line upon line of erroneous code which gets in the way of search engine bots finding what they are looking for. Therefore analyse the source code on your pages and ruthlessly cull anything unnecessary.”

Florian Gramshammer

Senior Sales Manager

“According to a MarketingSherpa report, an astronomical 48% of customers abandon a purchase at the checkout phase. It is therefore critical for merchants to take a long hard look at their shopping cart process and get others to offer feedback. No business can afford to lose half their customers at the point of purchase in an economic downturn.

As your conversion rates increase, your affiliate program will generate a higher EPC and become more popular.

Ten more tips for advertisers on this page at CJU Online.”

Emmanuel Ogidan

Account Director

“Using Twitter to network with others and grow your business? Don’t forget to customise your background wallpaper. This should mention who you are, your website, blog, email address etc.

My favourite Twitter background generator is Free Twitter Designer and another one I would recommend is Twitbacks.”

Hildegunn Iversen

Key Account Manager

“The UK only has 1% of the world’s population. Even if your website is aimed at the UK market, there is a likelihood you will be getting visitors from abroad. So don’t let your foreign traffic to go waste.

There are various ways you could cater for international visitors, including having pages on your websites specifically for visitors from countries sending you the most traffic, with banner and text ads relevant to each country fed through CJ SmartZones, or using a geotargeting script to serve suitable campaigns. Free and low cost geotargeting databases are available from MaxMind.”

James Lamb

Business Intelligence Engineer