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29thJune2009
May tips of the week
Filed under: Uncategorized;No CommentsBetter late than never here are May’s tips of the week.
“Shakespeare may have said that rough winds shake the darling buds of May, but SEOs will tell you code bloat blows aways the likelihood of prominent rankings in the SERPs.
Software like Dreamweaver, as handy as it can be, generates line upon line of erroneous code which gets in the way of search engine bots finding what they are looking for. Therefore analyse the source code on your pages and ruthlessly cull anything unnecessary.”
Florian GramshammerSenior Sales Manager
“According to a MarketingSherpa report, an astronomical 48% of customers abandon a purchase at the checkout phase. It is therefore critical for merchants to take a long hard look at their shopping cart process and get others to offer feedback. No business can afford to lose half their customers at the point of purchase in an economic downturn.
As your conversion rates increase, your affiliate program will generate a higher EPC and become more popular.
Ten more tips for advertisers on this page at CJU Online.”
Emmanuel OgidanAccount Director
“Using Twitter to network with others and grow your business? Don’t forget to customise your background wallpaper. This should mention who you are, your website, blog, email address etc.
My favourite Twitter background generator is Free Twitter Designer and another one I would recommend is Twitbacks.”
Hildegunn IversenKey Account Manager
“The UK only has 1% of the world’s population. Even if your website is aimed at the UK market, there is a likelihood you will be getting visitors from abroad. So don’t let your foreign traffic to go waste.
There are various ways you could cater for international visitors, including having pages on your websites specifically for visitors from countries sending you the most traffic, with banner and text ads relevant to each country fed through CJ SmartZones, or using a geotargeting script to serve suitable campaigns. Free and low cost geotargeting databases are available from MaxMind.”
James LambBusiness Intelligence Engineer
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"Advertisers: an effective way to get more exposure for your brand, generate increased sales, and encourage publishers to engage with you is to launch a competition in which publishers are asked to place a banner or text link to your website on one of their homepages. They have to email you a screenshot of the advert and the page URL. After a certain period of time, you will randomly select a winner from the entrants.
Many publishers will keep the link to your site after the competition has ended, and because they have emailed you, you can communicate with them to drive more sales for your business and enable them to earn more commissions."
Katie Harrod
Account Director
