“If you use several social networking websites, it can be time consuming to update your status on each one separately. I recommend using Ping.fm or HelloTxt which allow you to update your status on lots of social networking sites from one place.

Tools like Twitterfeed can be set-up to update your Twitter automatically with the titles of your blog posts, and, if you want to get clever, you can syndicate the blog post titles to multiple sites by setting Twitterfeed to feed through to Ping.fm or HelloTxt.”

Brezo Sanchez Ocana

“If you are carrying our paid search advertising, give tier two search engines a try to extend your reach beyond the big boys. I’ll be the first to admit the majority of these send a high ratio of poor quality traffic, but if you manage to separate the wheat from the chaff, you could acquire profitable new visitors at low cost.

Among ones worth exploring are Valuelick’s Search123 which has developed a reputation for being a cost-effective complement to other leading PPC search engines.”

Cath Caporn

“It is expensive for publishers to attract high quality traffic to their websites. Instead of just funneling people straight through to an advertiser, you should encourage them to engage with your brand and capture their details. That means that you will have the opportunity to market to them again and again, and therefore increase your average revenue per site visitor.

Get your website visitors to join your mailing list, subscribe to your RSS feed, became a fan of your Facebook Group or follow you on Twitter.”

Dipa Shah

Account Director

“Quite a number of my PPC publishers have been Google Slapped of late as the big G begins to come down more heavily than ever on what they classify as affiliate squeeze pages or funnel sites.

It was quite a while back, in July 2006, that Google changed their policies to determine how ads are ranked in Adwords, if they are accepted at all, and you must remember to include lots of unique content on your websites, ensure they have at least several pages, incorporate links to a few other relevant sites, and try to offer something of value to visitors. This has the double benefit of benefiting you in the organic rankings too.”

Emmanuel Ogidan

Account Director