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  • 2ndFebruary2010

    January Tips of the Month

    Filed under: Uncategorized;

    Ahhh it is February already. Amongst other things, this means that I am ready to give you the monthly installment of our collated tips of the week.

    “If you are a publisher working from home then start the New Year on a positive note by developing good habits. You will probably be pleased to not have to accede to the disciplines of an employer’s office, but should nevertheless get dressed for work, spend fixed hours on the computer doing your affiliate marketing, eat well, and generally run your home office in an uber-professional manner. Otherwise you may find yourself losing motivation and becoming unproductive over the medium to long term.

    There are ten excellent tips on working from home here on Microsoft’s small business site.”


    Tom Leadbetter

    Key Account Manager

     

    “A few weeks ago we were encouraging you to try out the desktop editors for Google Adwords and Microsoft Adcenter. You can copy and paste directly from the editors into Excel. This gives you even more flexibility to do clever editing than in the editors themselves.

    Once you are done, you can copy and paste your results back into the editors using one of the Make Multiple Changes options (for Keywords, Ads, Ad Groups etc.).”


    Brezo Sanchez Ocaña

    Account Executive

     

    “To get more people to opt-in to your mailing list (a) offer something free or enter registrants into a prize draw and (b) use an innovative way to get your email sign-up box infront of your site visitors.

    Your giveaway does not have to cost you the earth. Inkfactory enter you into a prize draw to win an Ipod Nano and a new advertiser we have on CJ, RiaEnjolie, allow you to win one of their website set-up packages.

    Try a fresh way to get your opt-in form noticed, such as a lightbox pop-up or a scroll-in bar.”


    Cath Caporn

    Account Manager

     

    “If you promote websites using PPC through Google and also Bing or Yahoo, you can save yourself a lot of time by creating a campaign in Google Adwords and then exporting it for use in Microsoft Adcenter or Yahoo Search Marketing.

     

    Export the campaign as a CSV file using the Adwords Desktop Editor, and then import it straight into Adcenter or Yahoo using the Import feature of their web interfaces. If you’ve tried it in the past and given up in frustration, give it another go as both Yahoo and Microsoft have improved their import facilities recently and it works much more smoothly now.”


    Dipa Shah

    Account Director

    1 Comment

One Response to “January Tips of the Month”

  1. I like Cath’s tip. Think I might give it a go. I am a bit of a “tight sod” but if it gets me more subscribers then it should pay for itself eventually.

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"Advertisers: an effective way to get more exposure for your brand, generate increased sales, and encourage publishers to engage with you is to launch a competition in which publishers are asked to place a banner or text link to your website on one of their homepages. They have to email you a screenshot of the advert and the page URL. After a certain period of time, you will randomly select a winner from the entrants.

Many publishers will keep the link to your site after the competition has ended, and because they have emailed you, you can communicate with them to drive more sales for your business and enable them to earn more commissions."

Katie Harrod
Account Director


about CJ
Commission Junction's UK blog is a resource for publishers and advertisers to find out more about our services and increase their knowledge of developments in online marketing to benefit their businesses. As one of the worlds leading affiliate networks and part of the Valueclick group, Commission Junction is uniquely placed to share our knowledge... Read more..