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16thJune2009
IAB Affiliate Marketing Seminar
No CommentsDaniel wrote a while ago about the importance of the IAB’s Affiliate Marketing Council to help regulate and drive best practices within the industry (see here).
The IAB is running a seminar on Affiliate Marketing on Wednesday 24th June at its offices near Holborn in London. The event is a quick look into affiliate marketing – an introduction by Matt Bailey (AMC Chair) covers what the industry is doing to standardise and self regulate. This is followed by two short case studies, one of which is with Daniel Powel from CJ and Lina Patel from lastminute.com who recently won the best use of affiliate marketing within the travel&leisure categories.
Daniel and Lina are also speaking as part of a panel which closes the event. Questions for the panel are submitted beforehand to dan@iabuk.net.
Full details of the agenda can be found on the IAB site here
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"Google and Microsoft are constantly improving the web interfaces for their Adwords and Adcenter PPC services. In parallel with this they are also regularly updating their desktop editors, which allow you to work offline or edit in ways the web interfaces will never easily allow.
I am huge fans of these tools. Once you have copied and pasted dozens of adverts between ad groups or edited all of your destination URLs in one go, you won't want to go back to the web!
Here they are:
There are rumours of Yahoo introducing a similar desktop editor."
Ross Carder
Account Executive
