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15thFebruary2010
CJ at TFM&A
Filed under: Uncategorized;No CommentsTFM&A (technology for marketing and advertising) is taking place next week and we have a speaker slot. On the 24th February between 11.30 and 12.00 Alison Guise our European General Manager will be talking with Anna Corp from Sainsbury’s in a presentation entitled: Affiliate Marketing, are you paying too much for it or are you asking too much from it?
The presentation should be really interesting. It is in the Online Marketing Theatre if you want to attend.
As well as this our sister company Mediaplex will be exhibiting at the event on stand G41 so make sure you pop by to say hello!
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"A large proportion of publishers I know own dozens if not hundreds of domain names. Later on they regret having purchased so many as they don't have the time to build websites for them. Also they don't attract the amount of type-in traffic they were hoping for. Therefore discipline yourself to only buy domain names that you must have.
Be cautious of hype-ridden new TLD releases. There is currently a lot of hysteria surrounding .co domain names, but they could end up being just as much of a damp squib as .tel, .ws and other TLDs. One thing many people are not aware of is a .co domain is seen by Google by default as a local Colombian domain; great if you want to rank well in Colombia, not so great if you wish to use it for a UK site."
Dipa Shah
Account Director
