A couple of weeks ago, Mediaplex our as serving company exhibited at TFM&A for the second year in a row.  Again, I was really pleasantly surprised that the show was so busy. The events organiser really did a great job, I was half expecting doom and gloom, half empty stands etc but it was packed to the rafters.

We were positioned right by the Online advertising theatre which we were also sponsoring, and quite often the queues to get in went way past our stand. Lots of people couldn’t get into sessions because they were so busy – but fret not! If you missed anything then you can get all of the content here. There were some great speaker sessions, especially (even if I do say so myself) Mediaplex’s Donal Kane talking about  ’The Importance of ad serving’ and ValueClick Media’s Richard Sharp talking about the new wave of behavioural targeting (very apt given all the major, mainstream coverage of it in the last few days).

Another one I would recommend is Rory Sutherland of Ogilvy who has to be one of the industry’s best speakers, he never disappoints.

 As part of ValueClick we have lots of information about the whole online mix. I work in the ValueClick Media business which is the display advertising arm of ValueClick and I wanted to tell you about a new product we have launched – a unique behavioural targeting solution, Precision Profiles™.

Imagine combining a huge critical mass of consumer online experiences with the most advanced behavioural targeting technology. Then, add the ability to target precise interest segments across our  ad network……..

 If I’ve confused you, let me explain a little bit more in plain English: We anonymously place users into segments based on their actions and likelihood to click or convert in the future. When a user shows signs of being in the market for something that you want to advertise, we will show them your ad. With the market flooded with behavioural targeting solutions, this may not sound exciting, but I can assure you it is different: Read the rest of this entry »