TFM&A (technology for marketing and advertising) is taking place next week and we have a speaker slot. On the 24th February between 11.30 and 12.00 Alison Guise our European General Manager will be talking with Anna Corp from Sainsbury’s in a presentation entitled: Affiliate Marketing, are you paying too much for it or are you asking too much from it?

The presentation should be really interesting. It is in the Online Marketing Theatre if you want to attend.

As well as this our sister company Mediaplex will be exhibiting at the event on stand G41 so make sure you pop by to say hello!

Ahhh it is February already. Amongst other things, this means that I am ready to give you the monthly installment of our collated tips of the week.

“If you are a publisher working from home then start the New Year on a positive note by developing good habits. You will probably be pleased to not have to accede to the disciplines of an employer’s office, but should nevertheless get dressed for work, spend fixed hours on the computer doing your affiliate marketing, eat well, and generally run your home office in an uber-professional manner. Otherwise you may find yourself losing motivation and becoming unproductive over the medium to long term.

There are ten excellent tips on working from home here on Microsoft’s small business site.”

Tom Leadbetter

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“One of the most time consuming aspects of being a publisher is having to manually log into different affiliate network interfaces to view your statistics. There are solutions that enable you to check figures from lots of networks in one place. Most are US focused and don’t cater for all the major UK networks, but ones that do are Staagg and Affmeter. The former pulls statistics into a web or mobile interface and is free, and the later is a downloadable tool which costs $14.95 a month.”

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More new starters? Yes, more new starters. Let me introduce them to you.

Sam Richards has joined  us as the UK Head of Sales (as Florian has been promoted to Head of Agency & International Client Servicing – congrats!)  He is a picture of Sam taken very close up to his face

Sam is from deepest darkest Kent, specifically a place called Crockenhill. Some quick facts about Crockenhill you ask? Well in the latter half of the twentieth century Crockenhill was an important area for growing peppermint. The village is also currently creating a habitat for badgers which is nice. Despite this Sam is looking to relocate closer to the office in the near future as it sounds like his commute is a bit of a mission.

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We have collated a list of the final order dates for some of our merchants. We will updating this as more information comes available from merchants.

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A lot of you will know that Sainsbury’s recently ran an affiliate trolley dash competition. Well last month Dipa and Eleanor from the CJ team accompanied the winner Andy Hibbert, Head of Partnerships at artemis8 to Sainsbury’s office.  Note: Dipa was the one taking the terrible photo, Eleanor was the one trying not to be in the awful photo,  Andy was the one who couldn’t care less about the photo, he had his eye firmly on the prize. 

Here is the terrible photo:

Andy- artemis8 & Anna- Sainbury's

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As promised, I have some more new people to introduce after the charming Marta Casero a few weeks ago. Some more to come as well….

First up is Melanie Scheibner who has joined us as an Account Representative in Dipa’s team. We have stolen Melanie from our PriceRunner friends on the third floor. Secondly is Andrew Stephens who has joined as an Account Manager looking after the ValueClick/CJ short term campaigns.

So, let’s find out a little bit more about Melanie. Here she is….

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Alas I was not there at CJU this year so instead of telling you all about how sad that made me I thought it would be much more interesting to interview Luke Judge of Net Media Planet about his experiences there.

So how did you end up at CJU US?

One cold winter afternoon in early January my CJ UK Account Manager sent me news of a CJ UK competition that involved me taking a photo of the CJ UK team photo (wow – that’s a mouthful – Editor’s note, you can read all about it here) in an interesting place or situation. After racking my brains for 0.315624 seconds and generating 215.897034 results I had the smart idea of taking CJ UK to Las Vegas for the week. The next day I was off to London Heathrow and aboard a Virgin Atlantic flight. THe CJ UK team were with me at every stage, occupying the space in my inner jacket pocket between the pen, sunglasses and cuban cigar.

A few days later I had a handful of great photos with CJ UK all over Las Vegas. Thanks has to go to the brilliant support provided by photographer elect, Magnus Nilsson, for his creative input and support.

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“Some affiliate networks have an invalid link tool. This allows publishers to determine if you are sending traffic to advertisers that is not earning you any commission. Use this tool on a regular basis to ensure you’re not losing valuable income.

In the case of CJ, this tool can easily be found on the page publishers see when they login. It is under the “Quick Tasks” section. You need to click on the “Review x click(s) from invalid links”.”

Florian Gramshammer

Senior Sales Manager

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Right – thanks Hannah and Celia. I am back now so I will take the final slot and let you all know how it ended!

Day 5

• Peterborough – Lowestoft
• Distance Travelled: 115 miles (yes, that’s right, 115 miles)

It was a long hard slog over to the east coast, I didn’t finish until after nine in the evening. My motivation was to complete the task before the weekend so that myself and the ’support team’ could enjoy a little family time.

As it was so late I met with Lee Bromley from Submission Technology on the Saturday (they donated an absolutely amazing £500!)

Jason, Lee from Submission Technology and Support team

Unfortunately Darren Loud who heads up the affiliate team was off with the flu. I had planned to interview him for the blog so instead I caught up with Director, Neil Durrant on Monday. Here is his interview:

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