Category Archives: Industry Commentary

Stop Online Piracy Act – The Wikipedia Blackout

Posted on January 18, 2012 by Peter Wright

Earlier today (18/01/2012) at 5am the English speaking version of Wikipedia began to stage  a 24 hour blackout protest, the first of its kind in Wikipedia’s history – in fact I can’t think of another time in the internet’s history … Continue reading →

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Mining the long tail

Posted on January 12, 2012 by Sophie MacKenzie

So we recently had an article about feedback from all affiliates by CJ account director, Hardeep.  This is a really important topic and can create much controversy as everyone has different ways of doing things – our omnipotent leader, Mr … Continue reading →

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Keeping abreast of Google’s algorithm updates

Posted on November 4, 2011 by Sophie MacKenzie

Google are just like any other business, just bigger.  The company has to innovate to stay top of its game and improve its service for consumers; that’s exactly what the intention is with the repeated search algorithm updates. The problem … Continue reading →

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The Search Marketing Landscape and Social Media – How Can Brands Adapt?

Posted on November 4, 2011 by Florian Gramshammer

Search marketing is integral to all that happens online, think about it, search accounts for 58% of all digital advertising spend according to the IAB’s latest adspend study.  It’s a huge business and it pays to know what it’s about.  … Continue reading →

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Understanding Affiliate Marketing with the IAB AMC survey

Posted on September 29, 2011 by Florian Gramshammer

Recently, the Affiliate Marketing Council at the IAB has worked with its members, including Commission Junction, to develop the first annual affiliate marketing survey, designed to get to the heart of the industry and help marketers, agencies, affiliates and networks … Continue reading →

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Staying ethical in affiliate marketing with the IAB Ethical Merchant Charter

Posted on September 20, 2011 by Florian Gramshammer

We’re striving towards an online environment that’s fair and ethical within the affiliate marketing space.  Regulations and legislation have started to be implemented and companies like ours are striving to work alongside regulatory bodies like the IAB to help develop … Continue reading →

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Voucher Codes or Divorce? Really?

Posted on September 9, 2011 by Jay Singh

It seems the volatile economy is really starting to take its toll on consumer spending habits.  It’s changed my routine and I’ve jumped on the coupon and voucher code ‘bandwagon’.  I mean, why would I pay full price for something … Continue reading →

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The ongoing attribution debate with A4U

Posted on August 24, 2011 by admin

There are so many issues in the world of affiliate marketing at the moment, one of which being attribution.  It’s not a new topic of discussion and there have been many debates, prior to this, about how to attribute commission. … Continue reading →

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How are voucher codes revolutionising the internet?

Posted on August 22, 2011 by Emmanuel Ogidan

The online voucher industry has grown rapidly over the past five years, as the recent $40million (rumoured figure) acquisition of VoucherCodes.co.uk shows.  With over 3.8million opt-in subscribers to their weekly newsletter and over 100,000 new subscribers every month you can’t … Continue reading →

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Econsultancy and A4U affiliate census co-sponsored by CJ and Argos

Posted on July 26, 2011 by admin

Today sees the launch of the 2011 Affiliate Census by Econsultancy and the A4U. This confidential questionnaire aims to find out more about publishers in the affiliate space and evaluation hot topic, key trends and publisher profiles. We are co-sponsoring … Continue reading →

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