Last week Florian Gramshammer, CJ UK’s Country Manager, led a panel discussion at the A4UExpo on global brand building. He was joined by Simon Bird from Savoo.co.uk, Luke Judge from Net Media Planet, Javier Ildefonso from Symantec and Alexander Bock … Continue reading
Posted in Advertiser Tips, CJ Help & Guides, CJ UK Events, CJ UK News, Ideas, Industry Events, Publisher Tips
Tagged A4U, a4uexpo, CJ Events, global marketing, international, panel discussions
Old school content affiliates have seen conversions dry up and traffic become ever harder to come by, but surely rumours of the death of the long tail are an exaggeration. Ask any veteran affiliate blogger how things have changed in … Continue reading
CJ is the largest affiliate network in the world – awe inspiring isn’t it! No seriously, we have a huge network in the US where the company was founded and it provides many opportunities for some of our large clients … Continue reading
If you’ve got a technical solutions idea that will help the industry, speak to your affiliate network, because they may be able to help build your idea and monetise it for you.
Make sure the people you work with won’t sacrifice long-term sustainability in the name of short term gains.
Affiliate marketing is full of buzz-words and technical jargon, so don’t commit to anything before you understand exactly what it means. It’s the same for everyone, so don’t be shy – even if you have to ask someone a few … Continue reading
Recent EU legislation on privacy policies has given guidance on tag and cookie types. Check with your network to make sure you aren’t falling foul of the new rules.
By using Commission Junction tracking, you will be able to measure and compare CPAs across all of your marketing channels and plan accordingly.
Being forced to turn off an affiliate marketing programme will cost you money. So be cautious, take precautions, check financials and minimise risk.
If you want to control traffic that isn’t converting or optimise traffic that is, you’ll need to see what’s coming from where. Commission Junction provides referring URLs so you can do this.