The same goes for publishers.  The more in tune they are with how a brand works, the more they can tailor their site to that brand’s target audience.  Building anything bespoke is going to have more of an impact – you would pay much more for a tailored suit because it looks so much better than an off-the-shelf model.

That’s why we hold publisher days at Commission Junction – it allows publishers and merchants to meet face-to-face and build relationships.  This is beneficial for both parties: publishers can explain how new technologies can be built into merchants affiliate programmes; while merchants have the opportunity to meet smaller publishers who add incremental value to affiliate programmes and could expand and grow, offering increased ROI.

Our CJ management teams ensure our clients know exactly what’s going on in the affiliate space.  We’re always on hand to answer questions from both publishers and merchants.  Communication is vital to us as it helps us build bespoke programmes, tailoring each merchants programme to their target audience and helping deliver increased ROI year on year.  That’s why some of our clients have been with us for over ten years.

We run frequent publisher days for different sectors; we also run bespoke publisher days for merchants.

If you are a merchant and would like to arrange a ‘get to know me day’ then please contact your CJ account manager

Beginners guide to affiliate marketing – this course is suitable for merchants or agency staff with less than six months affiliate marketing experience

Details: Wednesday 7th September, 9.30-13.00 at our offices. We will provide breakfast and account manager John Coulson and key account manager Vikki Hearne will hold the training session.

Content

• Basics of a programme
• How to best utilise the CJ interface
• Publisher Business Models – a detailed analysis
• How to best communicate with affiliates
• Top 10 things that you should be doing on your programme

Intermediate guide to affiliate marketing – this course is suitable for merchants or agency staff with between six months and two years affiliate marketing experience

Details: Wednesday 14th September, 9.30-13.00 at our offices. We will provide breakfast and account managers Matt Baker and Allanah Tatana will hold the training.

Content

• Strategy Planning
• Identifying, attracting and retaining the best affiliates for your programme
• Exploiting seasonality
• A creative approach
• What to do when it isn’t working

Our training days are open to all but spaces tend to go quite quickly. If you want to attend please email me on emorgan@valueclick.com.

Beginners Guide to Affiliate Marketing – this course is suitable for merchants or agency staff with less than six months affiliate marketing experience.

Details: Thursday 10th March, 9.30am-1.30pm, Commission Junction Offices, with Breakfast provided

Content

• Basics of a programme
• How to best utilise the CJ interface
• Publisher Business Models – a detailed analysis
• How to best communicate with affiliates
• Top 10 things that you should be doing on your programme

Intermediate Guide to Affiliate Marketing – this course is suitable for merchants or agency staff with between six months and two years affiliate marketing experience

Details: Thursday 17th March 9.30-1.30pm, Commission Junction Offices, with breakfast provided

Content

• Strategy Planning
• Identifying, attracting and retaining the best affiliates for your programme
• Exploiting seasonality
• A creative approach
• What to do when it isn’t working

Anyone is welcome to attend but spaces for each course go quickly. Let me know if you wish to attend on emorgan@valueclick.com

Beginners Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with less than six months affiliate marketing experience)

Details: Thursday 17^th June, 9.30-13.00, CJ Offices, Breakfast Provided

Content

• Basics of a programme
• How to best utilise the CJ interface
• Publisher Business Models – a detailed analysis
• How to best communicate with affiliates
• Top 10 things that you should be doing on your programme

Intermediate Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with between six months and two years affiliate marketing experience)

Details: Thursday 24^th June, 9.30-13.00, CJ Offices, Breakfast Provided

Content

• Strategy Planning
• Identifying, attracting and retaining the best affiliates for your programme
• Exploiting seasonality
• A creative approach
• What to do when it isn’t working

Anyone is welcome to attend but spaces tend to go very quickly. Let me know on admin@cjblog.co.uk

Beginners Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with less than six months affiliate marketing experience)

Details: Thursday 20th August, 9:30 – 13:00, CJ Offices, Breakfast Provided

Content

• Basics of a programme
• How to best utilise the CJ interface
• Publisher Business Models – a detailed analysis
• How to best communicate with affiliates
• Top 10 things that you should be doing on your programme

Intermediate Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with between six months and two years affiliate marketing experience)

Details: Thursday 27th August, 9:30 – 13:00, CJ Offices, Breakfast Provided

Content

• Strategy Planning
• Identifying, attracting and retaining the best affiliates for your programme
• Exploiting seasonality
• A creative approach
• What to do when it isn’t working

Anyone is welcome to attend but spaces tend to go very quickly. Let me know on admin@cjblog.co.uk

February

TFM&A – on the 24th and 25th of February. Mediaplex, our sister company, which are ad serving providers are exhibiting and sponsoring the Digital Theatre. We will have Commission Junction representatives there and also have some speaker slots. See my previous blog post for details.

March

We have two sessions of advertiser training – one at beginners level and one at intermediate. There is more information in my post here.

April

We are proud to be sponsoring and exhibiting at the a4uexpo Europe on the 28th and 29th April. They are still on their early bird rate so sign up sooner rather than later

We hope to see you at at least one of these events. Any questions then just give me a shout – admin@cjblog.co.uk.

The two dates in Quarter 1 will be for different levels – either at Beginners or Intermediate level.

Beginners Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with less than six month’s affiliate marketing experience or for those who are launching their first programme)

Details:          12th March, CJ Offices

9:30 – 12:30 with breakfast provided

Content

·         Basics of a programme

·         How to best utilise the CJ Interface

·         Publisher business models

·         How best to communicate with affiliates

·         Top 10 things you should be doing

External Speaker – Nadeem Azam

Nadeem will give insight from the affiliate perspective as well as useful tips he has picked up from his years in the industry.

Intermediate Guide to Affiliate Marketing (this course is suitable for merchants or agency staff with between six months and two years affiliate marketing experience)

Details:          19th March, CJ Offices

9:30 – 12:30 with breakfast provided

Content

·         Strategy planning

·         Identifying, attracting and retaining the best affiliates for your programme

·         Exploiting seasonality

·         A creative approach

·         What to do when it isn’t working

External Speaker – Nadeem Azam

Nadeem will use his experience to push the boundaries of your affiliate programme and give you tips on how to get the most from this channel

Anyone is welcome to attend although we have limited space for each course. Let me know at admin@cjblog.co.uk if you would like to come along to either course.