Category Archives: CJ Help & Guides

The Power of Affiliate Marketing

At CJ we’re always looking to educate both clients and new prospects in the industry, about what we know best – affiliate marketing. The US team have put together an infographic that breaks down the consumer journey into five simple … Continue reading

Posted in CJ Help & Guides, Industry Commentary | Tagged , , , | Leave a comment




Performance Marketing Guide 2013 Unveiled

We recently lent a hand to the A4u to provide the Performance Marketing Guide 2013 and we are pleased to announce its publication today. The guide, which offers explanation and insight into all areas of performance marketing, was originally written … Continue reading

Posted in CJ Help & Guides, Industry Commentary | Tagged , , | Leave a comment




Global brand building – What to consider

Last week Florian Gramshammer, CJ UK’s Country Manager, led a panel discussion at the A4UExpo on global brand building. He was joined by Simon Bird from Savoo.co.uk, Luke Judge from Net Media Planet, Javier Ildefonso from Symantec and Alexander Bock … Continue reading

Posted in Advertiser Tips, CJ Help & Guides, CJ UK Events, CJ UK News, Ideas, Industry Events, Publisher Tips | Tagged , , , , , | Leave a comment




Join in the Affiliate Advertiser Survey

The annual Affiliate Advertiser survey is ready to complete, and this year the IAB Affiliate Marketing Council is teaming up with A4U to extend their reach and make it bigger and better. Taking no more than five minutes of your … Continue reading

Posted in CJ Help & Guides, CJ UK News, Industry Commentary, Industry Events, ValueClick News | Tagged , , , | Leave a comment




Focus on…basket abandonment

CJ works with a variety of partners on loads of technologies; this focus on series on the CJ blog is going to look into these new developments, technologies and techniques that advertisers can use to boost revenue and increase ROI … Continue reading

Posted in Advertiser Tips, CJ Help & Guides, Industry Commentary | Tagged , , | Leave a comment




Affiliate marketing 101

Here at CJ we recognise that the digital marketing world is one that is constantly evolving. We’re always looking at new technology and developments but, because of this, it can be easy to forget the basic principles of the affiliate … Continue reading

Posted in Advertiser Tips, CJ Help & Guides, Industry Commentary, Publisher Tips | Tagged , , , | Leave a comment




Learning about new digital innovations with Virtual Mob

The wikipedia definition of augmented reality takes a minute or so to understand “Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.”  In … Continue reading

Posted in CJ Help & Guides | Tagged , , , , | Leave a comment




CJ sponsors Travel in Performance Marketing Report

Commission Junction has always had a large array of travel clients and we’re incredibly active in the sector working with companies from Air France to Thistle Hotels and Thomas Cook.  We’re also always keen learning more about how this space … Continue reading

Posted in CJ Help & Guides, CJ UK News | Tagged , , , | Leave a comment




Everyone wants global integration, but what’s the likelihood of it happening?

Large global brands often want to integrate their marketing strategy to develop a global ethos for a brand; one set of messages, one market perception, one company and many markets.  That’s the aim anyway – and it makes logical sense.  … Continue reading

Posted in CJ Help & Guides, CJ UK News | Tagged , , , | Leave a comment




Commission Junction’s human touch; how we learn about each and every publisher

There are two elements to an affiliate network – advertisers and publishers.  Both are equally important to us and we dedicate huge amounts of time and effort to ensure we’re treating our publishers well and giving a valuable service to … Continue reading

Posted in Advertiser Tips, CJ Help & Guides, CJ UK News, Publisher Tips, ValueClick News | Tagged , , | Leave a comment