Category Archives: Advertiser Tips

CJ sponsors Performance Marketing Guide 2014

One of the great things about working in the performance industry is that it’s always changing, it makes for a dynamic environment but it can also be confusing to those who are new to the space. 

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The psychology behind e-commerce

Working closely with so many companies means we’re always learning.  Whether that’s about the latest technology innovations or insights into the online advertising market. The latest snippet of insight which sparked conversation was Vouchercloud’s ’Consumer Psychology & the E-Commerce Checkout’. It … Continue reading

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Are you ringing more sales in with PayPerCall?

When consumers are paying for high-value or service-led goods, for example holidays and financial applications, they may want to talk to a person to complete their purchase. CJ PayPerCall is the perfect solution to marry these online and offline channels; … Continue reading

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The power of cashback

The IAB/PwC Online Performance Marketing Study revealed cashback sites as the biggest affiliate model within the industry; taking more than a 30% share, with advertisers spending over £200million on the various publisher websites available.  Despite such dominance within the market, … Continue reading

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Are you new to affiliate marketing?

Whether you’re an advertiser who is just venturing into the world of affiliates, or you’re a publisher looking to monetise or expand your website, we would love to speak to you. Measurement is probably a key word for the affiliate industry…but … Continue reading

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Key CJ publisher, Ve Interactive, pioneers of new software

As the online world is ever changing, new laws are emerging to coincide with new developments, especially when we’re talking about data.  Last year saw major changes to the online performance marketing industry, as cookie laws changed to protect consumers … Continue reading

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Be part of the judging panel at the Performance Marketing Awards 2013

We received some great news last week, and we’re pleased to announce we’ve been nominated for a number of Performance Marketing Awards! Some of the awards are part-voted for by a4u publishers and advertisers, so make sure you’ve had your … Continue reading

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Publisher alert: win a luxury all inclusive holiday to Jamaica!

Are you a publisher hankering after some sunshine?  Do you specialise in travel?  If so Commission Junction may have just the answer.  Sandals are offering the chance to win a luxury Included ® holiday to Jamaica!  Any lead generated by … Continue reading

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Meet… Claire Magee at The Book People

This week we sat down and had a chat with Claire Magee from The Book People to find out how the affiliate channel has impacted their marketing strategy this year and also to find out their top plans for 2013. … Continue reading

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Focus on… Online Voucher Codes

Earlier this year VoucherCodes.co.uk asked Forrester to conduct a study analysing the impact online voucher codes had on advertisers and the digital marketing space. Over 500 UK-based advertisers were surveyed and interviewed to paint a picture of the market’s dynamics … Continue reading

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