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7thJanuary2009
Carl White’s predictions for 2009
1 CommentThe blogs are full of predictions for 2009 at the moment, and they display an interesting variety of ideas which shows that nothing is a dead cert. One thing that does remain consistent is that, in the right hands, affiliate marketing should flourish and offer many merchants an opportunity to market and sell their products when times are tight.
Carl White, the CEO of ValueClick Europe has recently given his predictions for 2009 in an article for iMedia. They are for the whole of online marketing but interesting nonetheless. Here they are.
One Response to “Carl White’s predictions for 2009”
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[...] Predictions from Carl White and Alison Guise have been interesting but there is plenty of randomness on there too. i.e. Dancing [...]
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"Advertisers: an effective way to get more exposure for your brand, generate increased sales, and encourage publishers to engage with you is to launch a competition in which publishers are asked to place a banner or text link to your website on one of their homepages. They have to email you a screenshot of the advert and the page URL. After a certain period of time, you will randomly select a winner from the entrants.
Many publishers will keep the link to your site after the competition has ended, and because they have emailed you, you can communicate with them to drive more sales for your business and enable them to earn more commissions."
Katie Harrod
Account Director
