Author Archives: Sophie MacKenzie

Publishers: share your performance marketing experiences

Posted on May 21, 2013 by Sophie MacKenzie

Last week performance marketing industry news site, PerformanceIN, released their 2013 European Publisher Survey; and we’re on board to recruit publishers to take part and share details of their performance marketing endeavours. The anonymous survey has in the past helped … Continue reading →

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The a4u has a makeover

Posted on May 7, 2013 by Sophie MacKenzie

Performance marketing news site and leading industry events company A4u has rebranded the business and launched a fresh new website. The company, which is well-known for producing unique and targeted conferences and expos aimed at industry professionals, runs the popular … Continue reading →

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Are you new to affiliate marketing?

Posted on March 26, 2013 by Sophie MacKenzie

Whether you’re an advertiser who is just venturing into the world of affiliates, or you’re a publisher looking to monetise or expand your website, we would love to speak to you. Measurement is probably a key word for the affiliate industry…but … Continue reading →

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Be part of the judging panel at the Performance Marketing Awards 2013

Posted on March 7, 2013 by Sophie MacKenzie

We received some great news last week, and we’re pleased to announce we’ve been nominated for a number of Performance Marketing Awards! Some of the awards are part-voted for by a4u publishers and advertisers, so make sure you’ve had your … Continue reading →

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Sharing the love this Valentine’s Day

Posted on February 14, 2013 by Sophie MacKenzie

Brits, on average, spend £119 on their Valentine – which seems a lot to but that may say more about my romantic tendencies than the state of the nation – but what about the singletons out there? It’s difficult to meet people … Continue reading →

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CJ Spain secures Iberostar

Posted on February 11, 2013 by Sophie MacKenzie

Commission Junction Spain got off to a great start to 2013, by securing Iberostar Hotels & Resorts on the network. The major hotel chain based in Spain has more than 100 hotels across Europe, Africa and America. With an extensive … Continue reading →

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Online Performance Marketing Industry Study

Posted on January 16, 2013 by Sophie MacKenzie

Long have we tried to measure the affiliate marketing industry and see just how big the market is; 2013 is the year this will come to fruition.  The IAB has partnered with PwC to develop an Online Performance Marketing industry … Continue reading →

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Meet… Claire Magee at The Book People

Posted on December 18, 2012 by Sophie MacKenzie

This week we sat down and had a chat with Claire Magee from The Book People to find out how the affiliate channel has impacted their marketing strategy this year and also to find out their top plans for 2013. … Continue reading →

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Merry Christmas to South Africa

Posted on December 17, 2012 by Sophie MacKenzie

This Christmas our South African Commission Junction team pledged to raise money for a local school that was in desperate need of support. Unfortunately this is a brutal everyday reality in South Africa as there is no corporate funding to … Continue reading →

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The key to becoming a successful business person

Posted on December 4, 2012 by Sophie MacKenzie

Commission Junction’s President, Kerri Pollard recently spoke with Forbes magazine to give advice on how to be a better business person.  She pulls out a series of key character traits that underpin many successful people.  The article is well worth … Continue reading →

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