Author Archives: Sophie MacKenzie

We need your votes at the Performance Marketing Awards

Posted on February 13, 2012 by Sophie MacKenzie

It’s that time of year again, when networks, agencies and brands cross their fingers for three months in the lead up to the Performance Marketing awards (previously known as the A4U awards – they’ve expanded).  It’s always worth the stress … Continue reading →

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Meet…Katie Sebire at Directline Holidays

Posted on January 26, 2012 by Sophie MacKenzie

Here at Commission Junction we ensure that we speak to our clients on a daily basis – we learn a lot about the ins and outs of their brands to ensure we’re designing an affiliate programme which is suited to … Continue reading →

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Mining the long tail

Posted on January 12, 2012 by Sophie MacKenzie

So we recently had an article about feedback from all affiliates by CJ account director, Hardeep.  This is a really important topic and can create much controversy as everyone has different ways of doing things – our omnipotent leader, Mr … Continue reading →

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Make sure you don’t miss out in 2012

Posted on December 7, 2011 by Sophie MacKenzie

Reuters announced some great news earlier this month; the latest forecast of the global advertising market predicts the industry is set to grow at a faster rate than the world economy in 2012.  There’s plenty going on to contribute to … Continue reading →

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Welcome Owen Hancock, the newest recruit to join the CJ team

Posted on December 6, 2011 by Sophie MacKenzie

We want to welcome the delightful Owen Hancock to CJHQ so we’ve done a rapid fire, ‘getting to know you’ session below.  Owen is joining as an account manager working on Alton Towers and Weight Watchers, taking on board more … Continue reading →

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Meet – Stacey from Arena Media.

Posted on November 18, 2011 by Sophie MacKenzie

Agencies, affiliates, publishers – we work with them all.  Arena Media is one of the biggest agencies and we’re currently working alongside them with Legal & General to provide a stellar affiliate programme.  We caught up with the lovely Stacey … Continue reading →

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Launching PayPerCall with Directline Holidays

Posted on November 9, 2011 by Sophie MacKenzie

We’ve been developing our PayPerCall offering for a while at CJ and I’m really pleased to announce that today we’ve launched a new programme with Directline Holidays.  The company is one of the most experienced online travel agents in the … Continue reading →

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The Annual Party with the IAB Affiliate Marketing Council

Posted on November 8, 2011 by Sophie MacKenzie

Party season will soon be upon us as invitations to Christmas parties, end of year parties and New Year parties are circulated.  The first on our list is going to be the IAB affiliate marketing council 2011 ‘Get Together.’ If … Continue reading →

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Keeping abreast of Google’s algorithm updates

Posted on November 4, 2011 by Sophie MacKenzie

Google are just like any other business, just bigger.  The company has to innovate to stay top of its game and improve its service for consumers; that’s exactly what the intention is with the repeated search algorithm updates. The problem … Continue reading →

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Free Google Adwords Vouchers Worth £750.00 Courtesy of CJ!

Posted on October 19, 2011 by Sophie MacKenzie

Winter is here and Christmas is slowly creeping up on us.  We’ve been busy preparing for a while with our retail clients and our travel clients are gearing up for their busy season.  We thought that we could ease the … Continue reading →

Posted in Advertiser Tips, CJ Help & Guides, Publisher Tips | Tagged , , , , , , , , , , | 4 Comments