“Some affiliate networks have an invalid link tool. This allows publishers to determine if you are sending traffic to advertisers that is not earning you any commission. Use this tool on a regular basis to ensure you’re not losing valuable income.

In the case of CJ, this tool can easily be found on the page publishers see when they login. It is under the “Quick Tasks” section. You need to click on the “Review x click(s) from invalid links”.”

Florian Gramshammer

Senior Sales Manager

“Did you see Dragons’ Den on BBC 2 on Wednesday evening which included a pitch from My Dish? Or Free Discount Card on the online version of the show?

Both publishers and advertisers should utilise the mass media to attact attention to their websites. A great way to start is your local newspapers or radio stations, who are often desperate for news content or interviews with interesting people. Carol Savage of My Dish got so much traffic to her site that it went down, so you should not underestimate how much offline publicity could benefit your online business!”

Hildegunn Iversen

Key Account Manager

“Many publishers and advertisers spend a large proportion of their day responding to emails. There is neat software out there to make this less of a chore and save considerable time.

For instance, ‘auto typing’ programs automatically insert phrases you use regularly into any software with the click of a couple of keystrokes. PhraseExpress is one such tool that does this – and much more – and it’s free.”

James Lamb

Business Intelligence Engineer

“Ad blockers are becoming increasingly popular and, by stopping banners from appearing when people view webpages, having a real impact on publisher revenue.

Most ad blockers remove images that are the exact pixel height and width as the IAB Ad Unit Guidelines. Therefore, when creating banners, even by making them one pixel more or less than the standard sizes, you will increase the likelihood of them being shown. (However, you should not manipulate banners from advertisers without their permission.)”

Jason Baker

Head of Agency Account Management and Publisher Development