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21stOctober2008
A4U Expo 2008
1 CommentFor the second year running Commission Junction was a sponsor for the a4U Expo held on the 14th and 15th of October at the ExCel centre in London.
What struck me instantly about the event was just how much it had grown in one year. I have run many events in the past and was really impressed by how well executed and organised everything was. I know how hard Claire and Matt worked and it all paid off in the end
We managed to have about 20 or so staff taking it in turns to attend over the two days and we were all kept very busy on our stand.
As ever, the networking was great at the event, in particular the boat party on the Tuesday night which saw much fun and merriment.
Conference
The conference was even better this year and Commission Junction had four slots. We kept Daniel Powel very busy with three sessions:
On the Tuesday Daniel moderated a panel about securing internal buy in for your affiliate marketing budget with Chris Bishop, Online Aqusitions Manager, House of Fraser and Chris King, Head of Affiliates, BT. Chris Bishop has blogged about it here.
On the second day, Daniel headed up a panel about the value that incentive sites bring to programmes. Speaking with him were representatives from Argos, TMN Media, Mindshare Interaction and aGoodCause.
Daniel also spoke on a panel about the IAB affiliate council and what benefits it brings to the affiliate marketing community.
Our fourth speaker slot was occupied by Cheryl Ingram, our Client Development Director. Cheryl spoke with our clients TUI and lastminute.com about technical innovation in the travel sector.
We had great feedback about all of our sessions and if you would like to receive the presentations then just email in at industyinformationuk@cj.com.
Thanks to everyone who met with us at the event and we will see you in Amsterdam in April and back in London in October!
One Response to “A4U Expo 2008”
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[...] been extremely useful. If you need convincing you can see the post about last years A4U London here and the posts about A4U Europe here and [...]
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"Advertisers: an effective way to get more exposure for your brand, generate increased sales, and encourage publishers to engage with you is to launch a competition in which publishers are asked to place a banner or text link to your website on one of their homepages. They have to email you a screenshot of the advert and the page URL. After a certain period of time, you will randomly select a winner from the entrants.
Many publishers will keep the link to your site after the competition has ended, and because they have emailed you, you can communicate with them to drive more sales for your business and enable them to earn more commissions."
Katie Harrod
Account Director
