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11thMarch2010
February Tips of the Month
Filed under: Uncategorized;1 CommentHere are February’s tips of the month:
“Don’t set up a UK voucher code site! I know at least 15 publishers who are creating new voucher code sites as we speak and came across three more at the affiliate gathering in Canary Wharf, London last week.
I always say to publishers ‘think niche’. And if you must set-up a voucher code site, perhaps consider targeting some continental European markets rather than the saturated UK; countries like Germany have a dearth of voucher code sites.”
Florian GramshammerSenior Sales Manager
“In any PPC campaign, where possible, always split test your ads: create two ads in each ad group and let them run for a while. When it is apparent that one is outperforming the other, replace the less good one with a new one and start again. Over time you will gradually improve the performance of your campaign and save money!
If you want help with deciding when two ads have been running long enough to say confidently that one is performing better than the other, try using Brian Teasley’s free tool at SplitTester.com.”
James LambBusiness Intelligence Engineer
“There are times when you’re trying to find out if there’s an affiliate or network link behind a text link or banner, but it’s masked or the URL changes too quickly for you to see the redirect URLs!
A tool called ‘Charles’ allows you to see all the URLs once you click on a text link or banner. You can download it here (I’ve been using it as a free trial for quite a while and it has not expired).”
Jason BakerHead of Agency Account Management and Publisher Development
One Response to “February Tips of the Month”
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“Don’t set up a UK voucher code site! I know at least 15 publishers who are creating new voucher code sites as we speak and came across three more at the affiliate gathering in Canary Wharf, London last week.
I always say to publishers ‘think niche’”
Wise words indeed!
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"A large proportion of publishers I know own dozens if not hundreds of domain names. Later on they regret having purchased so many as they don't have the time to build websites for them. Also they don't attract the amount of type-in traffic they were hoping for. Therefore discipline yourself to only buy domain names that you must have.
Be cautious of hype-ridden new TLD releases. There is currently a lot of hysteria surrounding .co domain names, but they could end up being just as much of a damp squib as .tel, .ws and other TLDs. One thing many people are not aware of is a .co domain is seen by Google by default as a local Colombian domain; great if you want to rank well in Colombia, not so great if you wish to use it for a UK site."
Dipa Shah
Account Director
