The mobile advertising industry is now worth £203.2 million (2011 IAB AdSpend study) which means that affiliate publishers need to keep pace with the evolving platforms and ensure their sites are mobile friendly. We know that many publsihers don’t have the capacity to invest in a mobile site, however, we searched high and low and found a simple solution. We’ve partnered with MyMCart to offer publishers the opportunity to create mobile friendly websites without any redevelopment costs.
As a publisher, you can create a mobile site in line with your current website for a small monthly fee. It’s a one-stop-shop to enter the mobile world and as mobile connectivity becomes more popular, 58% (28.6 million) of British people access online content via apps or mobile internet each month (comScore, Jan 2012), it’s imperative for publishers to provide compatible sites.
To find out more about how CJ is working with MyMCart click here.