It’s always exciting when we work with a new advertiser and today we announced the launch of Screwfix on the CJ network. Screwfix is the UK’s largest multi channel supplier of trade tools and plumbing, electrical, bathrooms and kitchens products. It’s great to see our portfolio of ‘home improvement’ advertisers growing, we currently work with; Homebase, BHS and Argos.
We successfully won the competitive pitch to help build and develop Screwfix’s already successful affiliate programme. Through a consistent strategic partnership with Commission Junction, Screwfix is looking to expand its publisher base and build upon its brand awareness in a cost-effective manner, delivering results and ROI.
John Meaden, senior online marketing manager for Screwfix said “We are incredibly pleased to be reinvigorating our affiliate programme with Commission Junction, during the pitch process the team proved they had the resource needed to deliver an effective affiliate programme and are looking forward to the results that the initiative promises. With designated account managers, Commision Junction provide an excellent consultation service and the team are always on hand which is exactly what is needed as we expand our affiliate platform. Commission Junction also offers an impressive pay per call opportunity, which we are looking to explore further as many of our sales come through the Screwfix call centre, it could be a great way to expand our performance marketing remit.”
Florian Gramshammer, UK country manager for Commission Junction adds “We are really excited to be starting with Screwfix, there is so much opportunity within the channel for the brand and the team has developed some truly innovative ideas to help promote Screwfix to an expanding audience. We are planning an exciting programme with them and are looking forward to helping them increase their reach and deliver their message to the company’s growing market.