Here at Commission Junction we ensure that we speak to our clients on a daily basis – we learn a lot about the ins and outs of their brands to ensure we’re designing an affiliate programme which is suited to their specific needs. We thought it was worth sharing some of these issues and concerns, it’s interesting to see what other people in the industry think.
We picked up with Katie Sebire, online marketing manager at Directline holidays. She talked about what she thinks are the biggest gripes within the affiliate industry and what Directline holidays is up to at the moment.
CJ: How long have you worked in affiliate marketing?
KS: I have been in affiliate marketing for over five years now.
CJ: What attracted you to the sector?
KS: The affiliate landscape is always changing. We’re seeing new affiliate business models emerging all the time with innovative and exciting ideas and technologies. There are always things to learn and affiliates to meet which helps to keep the industry fresh and exciting. I have enjoyed moving from the network side to the merchant side as I’ve been able to put all I have learned (through working on some top affiliate programmes) into practice to benefit and grow the Directline Holidays affiliate programme
CJ: What technologies are you investing in at the moment?
KS: We have recently invested in the Commission Junction Pay Per Call and our aim is to take this to the next stage where we will pay out commission for a sale (we currently pay on a cost per lead basis). We have also recently developed our product feed and are working hard to make sure this is provided in the best possible way for affiliates to easily implement. We also have search boxes and widgets available.
CJ: What advice can you offer publishers looking to work with Directline Holidays?
KS: We are quite unique in the market as we sell package holidays from all the major tour operators as well as packaging our own holidays with the best value flight and accommodation, thereby giving the consumer a breadth of choice. Our advice would be to make your lives simple and use our feed, search boxes and widgets to maximise conversion and make searching for a holiday as simple as possible.