Yearly Archives: 2011

Understanding Affiliate Marketing with the IAB AMC survey

Recently, the Affiliate Marketing Council at the IAB has worked with its members, including Commission Junction, to develop the first annual affiliate marketing survey, designed to get to the heart of the industry and help marketers, agencies, affiliates and networks … Continue reading

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Staying ethical in affiliate marketing with the IAB Ethical Merchant Charter

We’re striving towards an online environment that’s fair and ethical within the affiliate marketing space.  Regulations and legislation have started to be implemented and companies like ours are striving to work alongside regulatory bodies like the IAB to help develop … Continue reading

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ValueClick corporate – it’s online marketing competition time

Last weekend 20 dedicated staff from ValueClick corporate, including four people from the Commission Junction crew, donned their trainers and headed West for the annual London Duathalon. It’s the second year we’ve participated in this, and it’s definitely started to … Continue reading

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2011 affiliate census – contribution deadline – make yourself heard

Argos and Commission Junction have teamed up with eConsultancy and A4U to sponsor the 2011 affiliate census.  Consistent market information is still often lacking about the affiliate channel in the UK and we’re really excited to be part of project … Continue reading

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Affiliate Marketing Training Day

As anybody who works in affiliate marketing will tell you, explaining exactly what we do and how it works is a daily occurrence. But whether we get questions from new publishers, have conversations with curious friends or run formal training … Continue reading

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Voucher Codes or Divorce? Really?

It seems the volatile economy is really starting to take its toll on consumer spending habits.  It’s changed my routine and I’ve jumped on the coupon and voucher code ‘bandwagon’.  I mean, why would I pay full price for something … Continue reading

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Argos continues to develop their affiliate hub with Commission Junction

Here at Commission Junction we realise that communication is a vital element of any affiliate programme.  Not only do we endeavour to be transparent and work efficiently with our clients, but also to maintain great relationships with our affiliates.  We … Continue reading

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A4U Expo Update

October will see this year’s A4U Expo arrive in London again; the Expo provides a great insight into the world of affiliate marketing with everyone who’s anyone in the industry attending.  For the fifth year running we will be supporting … Continue reading

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Relationship building is the key to a good affiliate campaign

In the world of technology where people are plugged in, communication is vital to success.  The more an advertiser knows about how the affiliate industry is structured, the better equipped they are to run a stellar affiliate programme.

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The ongoing attribution debate with A4U

There are so many issues in the world of affiliate marketing at the moment, one of which being attribution.  It’s not a new topic of discussion and there have been many debates, prior to this, about how to attribute commission. … Continue reading

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