Press ReleasesReuters announced some great news earlier this month; the latest forecast of the global advertising market predicts the industry is set to grow at a faster rate than the world economy in 2012. There’s plenty going on to contribute to this, especially with the London Olympics in 2012, so maybe it’s time to start thinking about goals and objectives for 2012 – set some New Year’s resolutions!
Despite this optimistic forecast, the Eurozone is looking like it’s going to head into another recession. We’re not going to revive the economy and head back into the 1980’s euphoric hay day of mass employment, university education and new dot com businesses launching every other day. However, for the UK to prosper, consumers do need to keep spending. So there’s plenty of opportunity for publishers to increase their business; it’s a case of being clever with your choices.
Why not carry out a consumer survey early in 2012; understanding an audience is the key to success, and it’s a great way to start the New Year. Then make a calendar of events, news hijacking has always been a great tool for advertisers, and if you offer a stellar platform to do this you could find yourself quids in. Here’s my favourite advert ever from just after Obama won the Presidential election, you’ve just got to laugh! And think, why should affiliate marketing not be able to utilise news? People will be looking for content, searching for specific products, you 
just need to make sure you’re not behind the times.
There’s our first two pointers, let us know what you think!
