Press ReleasesThe landscape of affiliate marketing is constantly changing; particularly over the past five years as we have seen the growth of affiliate corporations. There’s a lot of marketing opportunities with these corporation but there is still a plethora of affiliates that have a niche audience which brands want to tap into. These smaller, but often more rewarding, sites are commonly known as the long tail.
It’s key to remember that the long tail will never deliver immediate returns, it’s an investment. As an affiliate network we try to establish relationships with every publisher. Of course, the big value corporation publishers are incredibly important, but there’s more to affiliate marketing than quick wins. Programmes should be built bespoke; a holistic view is always going to have more of an impact. Marketing is the art of communication for a brand, and the affiliate channel is no different.
An audience is at the heart of this – if we don’t know our audience how are we going to talk to them? That’s why we try to speak to all our publishers and get feedback – it never falls on deaf ears. Every piece of feedback we receive is discussed, otherwise how would we build an affiliate programme?
This may seem like obvious advice, but the basics are always the most difficult to master. Advertisers who find their prime publishers in the long tail, invest in building relationships with them and use the feedback to shape an affiliate programme have the foundations in place for a long term, successful affiliate marketing programme which is exactly what we want to establish.
