As anybody who works in affiliate marketing will tell you, explaining exactly what we do and how it works is a daily occurrence. But whether we get questions from new publishers, have conversations with curious friends or run formal training sessions, the team at CJ are always happy to fill in the blanks.
We recently held an affiliate marketing training session to impart our learned knowledge to an unassuming crowd. Wednesday 7th September saw nearly a dozen peers arrive at the CJ offices; our ‘pupils’ all arrived with a smile on their face – secretly hoping that they weren’t about to be bombarded by endless PowerPoint slides – thankfully that’s not our style.
There was an interesting mix of people attending; from gap year students on internships to channel marketing managers, but all of them had one thing in common – they were there to dig deeper into the world of affiliate marketing. We tucked into breakfast and got started, here are the tips and tricks we talked about:
The basics of a programme
We covered the fundamentals, looking at ways to best maintain a stable and balanced programme, learning how to prioritise tasks, how to work with publishers to ensure we provide the right tools and talking about how best to stay on top of the competition.
How to best utilise the CJ interface
We discussed tips and tricks of the interface, how to quickly and simply find vital information – it’s easy when you know how!
Publisher business models – a detailed analysis
We try to help advertisers learn how to work with the different publisher business models and provide them with the right information to succeed.
How to best communicate with affiliates
A generic message is good, but there are better ways to target affiliates with compelling language that will cut through hype and get publishers to open an advertiser’s emails.
Each and every member of our team can vividly remember being new to the industry; the desperation of trying to learn the ins and outs of affiliate marketing. We’re lucky to be working at CJ where everyone is hugely supportive and employees are given the guidance to learn the industry. As such, we try to offer the same support to our advertisers and publishers – with minimal PowerPoint slides and plenty of croissants.