-
15thFebruary2010
CJ at TFM&A
Author: Hannah Luckie; Filed under: Uncategorized;No CommentsTFM&A (technology for marketing and advertising) is taking place next week and we have a speaker slot. On the 24th February between 11.30 and 12.00 Alison Guise our European General Manager will be talking with Anna Corp from Sainsbury’s in a presentation entitled: Affiliate Marketing, are you paying too much for it or are you asking too much from it?
The presentation should be really interesting. It is in the Online Marketing Theatre if you want to attend.
As well as this our sister company Mediaplex will be exhibiting at the event on stand G41 so make sure you pop by to say hello!
-
11thFebruary2010
Yet another new member of staff joins us in the CJ offices in the avant-garde, recondite and trailblazing London district of Putney. Notable residents (past and present) of Putney (according to Wikipedia) include Sir Richard Branson, Clement Atlee, Marc Bolan, Simon Le Bon and Bobby Moore. We have great pleasure in announcing a new addition to this list – Vikki Hearne, who is the new Account Manager at CJ.
Vikki has joined us in Emmanuel’s team to support him strategically and tactically with the portfolio he oversees as Account Director. Would you like to know more about Vikki? Let me start with a photo of her which looks like a happy holiday snap.
And now let us take the time to get to know her more with a quick interview
-
2ndFebruary2010
January Tips of the Month
Author: Hannah Luckie; Filed under: Uncategorized;Ahhh it is February already. Amongst other things, this means that I am ready to give you the monthly installment of our collated tips of the week.
“If you are a publisher working from home then start the New Year on a positive note by developing good habits. You will probably be pleased to not have to accede to the disciplines of an employer’s office, but should nevertheless get dressed for work, spend fixed hours on the computer doing your affiliate marketing, eat well, and generally run your home office in an uber-professional manner. Otherwise you may find yourself losing motivation and becoming unproductive over the medium to long term.
There are ten excellent tips on working from home here on Microsoft’s small business site.”
Tom LeadbetterKey Account Manager
"Advertisers: an effective way to get more exposure for your brand, generate increased sales, and encourage publishers to engage with you is to launch a competition in which publishers are asked to place a banner or text link to your website on one of their homepages. They have to email you a screenshot of the advert and the page URL. After a certain period of time, you will randomly select a winner from the entrants.
Many publishers will keep the link to your site after the competition has ended, and because they have emailed you, you can communicate with them to drive more sales for your business and enable them to earn more commissions."
Katie Harrod
Account Director
