Press Releases
“If you are building a website for which you wish to receive traffic from natural search, drill down to a niche or even specific product. It is highly unlikely you will rank well in the SERPs for “uk online bookshop” but you could do for “patricia cornwell books”. Register a domain name with the target keywords in it, such as patriciacornwellbooks.com, carry out extensive onpage and offpage SEO, and hey presto you could be ranked on page one in Google for the term!
Google’s famed Keyword Tool will help you find search terms to target.
Jason Baker
Head of Agency Account Management and Publisher Development
“When you register or renew a domain name, do it for as many years as possible. Whereas .uks are restricted to two years by the registry Nominet, .coms and other TLDs can be registered for ten years.
Aside from not having to renew the domain name on a regular basis, a longer registration period has other advantages. Search engines like Google and ISPs like Hotmail are or will start looking at how long a domain name has been registered for and factor it into determining if the owner is more likely to be dubious or not.
Spammers often only acquire a domain name for a year or two and then move onto using other domains, while ethical website owners are more likely to register a domain name for a longer period of time.”
Katie Harrod
Account Director
“Just because you are working in digital does not mean you should not utilise offline marketing techniques to drive visitors to your website. Use any and every means possible to spread the word. This includes prominent references to your URL and what you have to offer on stationary, leaflets, mousemats, mugs, bags, clothing, etc.
Attending a conference? Wear shirts or t-shirts with your domain name emblazoned on them and make sure the back of your business cards inform people about your services.”
Linda O’Connell
Head of Client Services
“Twitter is the talk of the town at the moment and there are tremendous opportunities to utilise the social networking site to earn commissions. The landscape is similar to how things were when search engine PPC advertising came into being several years back.
You can post links to CJ advertisers in relevant discussions either manually or using various tools out there – please don’t spam! You can also buy low cost CPC advertising through Twitter ad networks. The profits can be handsome: I’ve seen publishers buy ads for 4-6p a click and make 30-40p off the back of them.”
Ross Carder
Account Executive
“I’m always surprised at how few website owners study their site’s bounce rate. This is the percentage of people who return to a referring site, such as a search engine, from the home page. Obviously the lower you can make this, the better.
Solutions such as those from Valueclick’s Mediaplex and Google Analytics allow you to analyse this vital metric. You should carry out multivariate testing and A/B split testing to see which version of your home page works best, and not only has the lowest proportion of people leaving your site, but leads to the highest conversions.
Here are a useful list of split testing tools and services.
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Tom Leadbetter
Key Account Manager
